Seo Melbourne, Search Engine Optimisation Services

Link Farms

One unsuccessful method of increasing linkpopularity is by becoming part of a “linkfarm.” Link farms are networks of sites that have all agreed to link to one another. Each of the sites in the link farm has a page containing links to all the other sites that are part of the farm. One of the problems with this strategy is that the content of the sites that are linked together does not necessarily share any common theme. Therefore, even though your site may have a seemingly high link popularity score,most of the links carry very little weight since they lack relevancy to your site.

Some link farms have tried to improve on this by categorizing their members and only establishingl inks between members that have related content. While this is an improvement,it still does not address the core issue—a link farm is an artificial method of improving link popularity,and most search engines have mechanisms in place to either ignore or actually penalize link farm participants.

FFA Sites

Another worthless link popularity strategy involves submitting your site to FFA(FreeForAll)sites. These websites allow you to submit your site to them for free and will display your link on their pages. The idea is that users will go to these pages simply to find links to websites they might want to visit. In theory,this should help to increase your link popularity,since links to your site could potentially appear on thousands of other sites. However,these FFA pages only display a small number of links at onetime. As new website links are submitted, the older ones are removed without notification. Since it’s a free service,new links are constantly be ingadded. The chances that your link will stay on these pages for any significant amount of time are pretty slim. Many of the software submitters that advertise submitting to thousands of search engines are actually submitting to FFA sites. The problem is that since so many people use these software tools,you would constantly need to submit your site, possibly even hourly, for the FFAs to be of any benefit to your site.

Additionally,it’s unlikely that the content on an FFA site would have any relationship what so ever to the content of your site. Since the links are completely non relevant, they are given very little weight by search engines. You would probably be better off having 25 highly relevant links to your site than 1,000 non relevant links.

The worst part of this system is your required reciprocation for the service. FFA sites are actually e-mail address collection engines. They require you to give them your e-mail address when you submit your site. Then they sell your address to e-mail marketing companies,and you receive a deluge of spam mail that never stops.