Seo Myths
Do I need a professional to create SEO Strategy?
SEO is not about ‘tweaking’ a bit or adding a few Meta tags/keywords anymore. With ever so dynamic framework provided by search engines, unless there is an in-house expert of SEO or a professional is a need of the hour. SEO specialists have access to expensive and specialised techniques, which create higher rank without unnecessary penalties. Also, they understand which keywords are needed to avoid stuffing. They are aware of all technology and search engine guideline changes necessary to design SEO strategy.
Is a redesign of my website necessary?
Redesign becomes necessary to make a site search engine friendly. This has become of due importance after many techniques used to optimise web sites in the past have now been declared ‘black hat’. The web site has to be targeted at the audience and with times changing so rapidly, redesign with professional help becomes necessary.
Do Meta tags improve ranking?
Meta tags were used to assist webmasters and included in the web site to give search engines what the site is about. But the abuse of Meta tags to include them in keywords to trick search engines for a higher rank, these are not given much importance.