Search engine optimisation involves a high level of obligation
A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.
For example, someone who wants to design a print ad or direct mail piece often will spend time on approving the final product, which is created with the agency’s software and machinery. For SEO, the process is a bit different, given the client’s need to make sure changes happen on their end, which may require the involvement of a third-party web designer.
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