How to create trust for high rankings
Trust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content.
A high trust level is crucial if you want to get high Google rankings
The reason why some websites do better than others is trust. Some websites have managed to reach a very high trust level with Google. That helps them to get higher rankings on search engines than you do. Google doesn’t want to list spam sites in the search results. For that reason, it is important to show Google that your website is for real, that you’re not a spammer and that you plan to stay in business for a long time. Here are some things you can do to show Google’s algorithm that it can trust your website.
1. Things you should consider about your domain name
The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available. If you start with a new domain, buy it with a renewal period of two years and more. You show Google that your domain is not a throwaway domain by doing so.
2. Things you should consider about your website content
Make your contact information easy to find on your website. List a full address and not only your email address on your website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should have a privacy policy and terms and conditions (if applicable). Both should be linked from your sitemap.
3. Things you should consider about your links
Do not participate in automated linking schemes. If your website gets 2000 inbound links on a single day then Google might think that you try to game the algorithm with a link system. The links to your website should contain your keywords but they should not all contain exactly the same link text. If all links to your website used exactly the same link text then this would be a red flag for Google.
If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good inbound links.