Seo Melbourne, Search Engine Optimisation Services

Good backlinks are the key to high rankings on Google. Automatically created backlinks usually won’t help your rankings and they even might get you banned from Google’s index. As a general rule, the easier it is to get a link, the less is its influence on the position of your website on Google.

The links to your website should be from related websites and they should contain your keywords in the link text. The more attractive your website is, the easier it will be to get good links. Your website should offer link worthy content that other people can talk about.

Google Caffeine is not a ranking algorithm update. It does not change the way Google ranks web pages. Caffeine just means that new pages will be shown much quicker on Google’s result pages.
To get your own website on Google’s first result page, analyze the web pages that currently have top 10 rankings on Google. The pages that now have a top 10 ranking on Google have done everything right to please Google’s latest ranking algorithm.

Analyze the top ranked pages and check how and where they use their keywords. Also check which web pages link to the top ranked pages and how they link to the top ranked pages. Doing this is a lot of work if you do it manually.
For that reason, we developed the Top 10 Optimizer. The Top 10 Optimizer automatically analyzes the web pages that currently have high rankings for your keywords and it compares them to your own website. You will also get detailed instructions on how to change the content of your web pages and the links to your site so that your site will be listed in Google’s top 10 results.

The Meta Description on your page is not a direct ranking factor. It used to be, back in the day when Google felt as though it could extend some trust to webmasters, but much like the keyword tag it has declined in important over the years – you now derive no SEO benefit from optimising a Meta Description. Does this mean you shouldn’t pay any attention to your Description? No, of course not!

You can find your Meta Description in the head section of an HTML document. It will be incorporated within a Meta tag. To add a Meta Description, just insert some text within this tag. Once the page is indexed in a major search engine, and providing your have optimised the description correctly, you will see it display beneath your result in the SERPs.

Your Description is essentially a sales pitch. You can see your Description in the SERPs underneath one of your listings. This is the first point of contact you will have with a prospective visitor and, much like with your Page Title, it’s important to make a good first impression. There has been a great deal of research on this topic and all the evidence suggests that a listing in position number five in Google with a strong Meta Description will receive a great level of click-through rate than a website in position number four with either no Meta Description or one that is poorly optimised.

So what do you need to do to make a good impression? Include a call to action. A call to action like “get”, “buy” or “find” will entice the user to visit your website. Sell your page and make sure the user reading your listing knows what the page is about and exactly what they can achieve from clicking-through. Make sure the description is no more than 200 characters, including whitespace, long, this will prevent any possibility of text being cut from your description when it is displayed in the SERPs.

The text that is used in the links that point to your website has a major effect on the position of your website in Google’s search results.

For example, if many people use the text “buy blue widgets” to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase “buy blue widgets” in Google’s search results.

The link text (also called anchor text) is the text that is used in text links. Example:

<a href=”http://www.example.com”>this is the link text</a>

Unfortunately, not all anchor texts will be used by Google

AFTER years of being characterised by many in the newspaper industry as thieves – freeloading aggregators of information, pillagers of content produced by the efforts of others – Google is sending the industry a message: We’re here to help. That was the message delivered last month by Google chief executive Eric Schmidt to a group of newspaper executives in Washington. Alan Noble, head of engineering at Google Australia, delivered the same message in Melbourne last week at a presentation for the Committee for Economic Development of Australia.

There are three parts to Google’s vision of how media and communications will develop in the next decade: the continuing spread of social networking; the rise of the cloud; and the impact of mobile technology. ”The internet is a remarkable force, a platform for innovation, and much of that innovation can be quite disruptive,” says Noble. ”But we believe that innovation and the disruption that comes with it is fundamentally a force for good.”

Noble says that the onus is on media companies to take advantage of the internet to develop new business models and new ways of engaging with audiences. ”Google doesn’t think it has all the answers but we certainly have some ideas about how that can be done.”

Noble says we need to understand that how people consume information is changing. The ”millennial generation” – those born into the digital age who know nothing else – look first to their social networks for news, then to more formal sources.

The good news, says Noble, is that young people are consuming more news than ever. ”Teenagers are reading more news – something like 25 or 30 per cent more – than they were a decade ago,” he says. ”They’re just not reading newspapers.” Time to open a paper is a ”bit of a luxury” for Noble, he says. He gets his news from social networks, RSS feeds, Google Reader and Twitter. ”The social web can make journalism even better because the audience is not going to consume news passively but is going to engage with it, they’ll pass it on saying you really must read this article. It’ll even help media organisations grow their audience.”

”The caveat,” says Noble, ”is that you must be relevant. As long as you retain relevance there are boundless opportunities.” Schmidt’s message to the media can be boiled down to one line: ”We’re all in this together.” But is Google on a PR mission to spread the idea that quality content and the traditional media must survive, because its own fortunes are bound up with them?

”We absolutely recognise the importance of ensuring that quality content – quality newspapers – not only survive but thrive. ”Connecting users with captivating, engaging stories is as vital to our business as it is to a media company.”

source: news.com.au

At the end of January 2010, Google controlled 65.4 percent of the search-engine market, up 2.4 percent, from 63 percent, twelve months earlier, according to comScore, the web-tracking firm.

Microsoft was the only other search engine that gained market share. Microsoft had a total of 11.3 percent of the market in January 2010, up from 8.5 percent in January 2009. Microsoft was losing share in the search engine market until it launched Bing in June 2009. In the following month, Microsoft increased share by .4 percent, according to comScore.

Yahoo!, Ask Network, and AOL LLC Network each lost popularity in the last 12 months. Yahoo! was hit the hardest, dropping from 21 percent of the market in January 2009 to 17 percent by January of this year. Ask Network went from having 3.9 percent of the market to having 3.8 percent. AOL LLC Network lost 1.2 percent, taking it from 3.7 percent of the market to 2.5 percent by the end of January 2010.

The links that point to your website are one of the most important factors that influence the position of your website in Google’s search results. The better the links to your website, the higher the position of your website in Google’s results.

High rankings without good inbound links?

It is possible to get high rankings with only a few links if you want to be listed for keywords that don’t have much competition. As soon as more than one website competes with you for the same keywords, the website with the best inbound links will outrank the other websites. If you want to get high rankings for competitive keywords, you have to go out and encourage people to link to your website. It’s not necessary to get as many links as possible. It’s necessary to get better links than your competitors.

Relatively easy: finding the right websites for link building The Internet has plenty of websites for every category.

The following websites can be good link partners:

1. Websites that are listed for the keywords that you are targeting can be good link partners. If a website has high positions for the keywords that you are targeting and if the website is not a competitor, you should contact the owner of that website.
2. Some websites have content that is related to your keyword. If these websites have no examples or references, they could link to your website.
3. There can be many websites that contain a review or a comment about your company without linking to your site. These websites will often link to your website if you ask.
4. If another website links to your website and only uses your domain name to link to your website, ask the owner of the other website to link to your website with your keyword.
5. Blogs that deal with the topic of your websites are often willing to link to your website.
6. If a website links to one of your competitors, it is likely that they will also link to your website if you offer a similar product or service.

Easy to screw up: asking for a link

Finding websites that could link to you is the easy part. The difficult part is to convince the owners of the other websites that they should link to your site. Contact the right person and use a personal salutation. Be polite and professional in your email message. Use a non-freemail email address and include your full contact information in the email message. Focus on the benefits of the recipient (for example, that the webmaster will offer his website visitors a good resource if he links to your site and explain why).

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL.

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

1. Linking is a significant factor in Google’s ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.
2. If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.
3. It the webmasters of the spammy website are not cooperative, don’t worry and focus on the links that are under your control.
4. Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.
5. Google says that low-quality links rarely stand the test of time and that they may not be considered by Google’s ranking algorithm.
6. If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.

What does this mean for the rankings of your website?

Low quality links are usually links from low quality websites. These website usually have low Google rankings and they cannot pass much ranking power to other websites. For that reason, you shouldn’t worry too much about links to your website that you cannot control. Better focus on the following:

• Create high quality web pages with a good website navigation and optimized web page content. Make sure that all web page elements contain the right information so that Google will list your website for the right keywords.
• Try to get high quality links to your website. The more high quality links your website has, the less impact have links from spammy websites.

To get an overview of the websites that link to your website, select IBP > Links > Add sites > Find existing backlinks to your site in our SEO tool IBP. IBP will show you the URL of the web page that links to you, the anchor text, the PageRank, TrafficRank and IP address of the linking pages and more.

IBP will also show you the websites that link to your competitors, blogs that could link to your website and much more.

To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The following tips will help you to get better rankings than your competitors:

Step 1: Find out who your competitors are

Search for five of your main keywords on Google and write down the URLs of the websites that rank best across these keywords. These websites are your main competitors on Google.

Step 2: Check the anchor texts of these websites

The next step is to find out how many of the links to your competitors contain your target keywords. To do this, enter the URL of a competitor in IBP’s link manager (IBP > Link > Add sites > Find websites that link to your competitors). IBP will find all web pages that link to your competitors and it will also show you the anchor texts that are used in the links. IBP enables you to sort the found websites by link text so that you can quickly see which link texts are used.

Required action: Your website should have more inbound links that contain your target keywords than the websites of your competitors.

Step 3: Check the PageRank spread of these websites

Although the official PageRank number that Google displays in its toolbar is a flawed metric, it can still help you to find out why some websites rank higher than others. If you’ve used IBP to find the web pages that link to your competitors ((IBP > Link > Add sites > Find websites that link to your competitors) then you also have the Google PageRank of each site that links to your competitors. Click the PR column header in IBP to sort the found websites by PageRank to find out how many links from high PageRank pages your competitors get. Required action: If your competitors have more inbound links from web pages with a high PageRank than your website then you should try to get more high PR links. IBP can help you with that.

Step 4: Check the top level domains of the inbound links

If you want to get high rankings on Google.com.au then it might be important to have many inbound links from .com.au websites. Required action: If you target local Google versions (Google.com.au, Google.co.uk, etc.) then your website should have more inbound links from websites that use the corresponding top level domain than your competitors.

Step 5: Check the content of the linking pages

Google prefer’s websites that get links from related websites. If you sell shoes then a link from a fashion blog is much better than a link from a website about puppies. Required action: Your website should have more inbound links from related websites than the websites of your competitors. IBP’s link builder can help you to find web pages and blogs that are related to your site.

If you follow the five steps above, your website will get better rankings than the websites of your competitors. Another easy way to find out how exactly you have to change your web pages so that they can get top 10 rankings on Google is to analyze them with IBP’s Top 10 Optimizer.