What can you do to improve the conversion rate of your website?
There are several things that you can do to improve the conversion rate of your website:
1. Drive traffic to the most relevant pages on your website
Your website visitors should come to the most relevant pages on your website. If you advertise on Google AdWords for the search term “buy blue suede shoes” then your landing page should be a page about blue suede shoes and it should be possible to buy these shoes right on the page. The same applies for visitors that you get through your regular search engine rankings.
2. Check your website statistics for your pages with a high bounce rate
Analyze your website statistics to find pages on your site that have a high bounce rate. If too many people leave your website without fulfilling the desired task then you have to improve your pages and make them more relevant to the user’s query. Also check your statistics to find “404 not found” and other errors.
3. Add a call to action on all of your landing pages
Every landing page should contain a call to action. Chances are that a website visitor will see only a single page of your website. That’s why all pages should contain a call to action so that your website visitors know what to do.