Google’s sandbox filter
Google’s sandbox is a filter that Google’s search quality team created some years ago to fight spam in the search results. If you have a new website or if you made major changes on your website then Google’s sandbox filter might be the reason why your website’s rankings have dropped.
How does Google’s sandbox filter work?
The usual process is that Google indexes a new website, lists it for some less important queries in the search results and then the web pages drop from the search engine result pages for several months. Although other search engines work fine, Google doesn’t list the web site, sometimes not even for the company name. In general, brand-new web sites with new domain names need about 8-10 months to start o get high rankings on Google
Why does Google use the sandbox filter?
It’s likely that Google delays the inclusion of brand-new web sites to encourage webmasters to build content instead of building mini-networks. Some webmasters try to artificially inflate the link popularity of their web site by creating a network of small web sites with different URLs that all link to each other. Many of these web sites have no purpose other than linking to the main web site.
By delaying the ranking of new web sites, this mini-network strategy doesn’t offer a quick jump to the top anymore. The delay might encourage webmasters to focus on the content of their main web site instead of building useless mini sites. Google’s sandbox is Google’s attempt to prevent spammers from creating low quality web sites. Nearly all websites have to go through this filter.
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