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	<title>Seo Melbourne, Search Engine Optimisation Services</title>
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	<link>http://www.seodeals.com.au/seoblog</link>
	<description>Search Engine Optimization Blog by Seo Company Melbourne</description>
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		<title>New Google&#8217;s Exact Match Domain Name Patent</title>
		<link>http://www.seodeals.com.au/seoblog/google/new-googles-exact-match-domain-name-patent/</link>
		<comments>http://www.seodeals.com.au/seoblog/google/new-googles-exact-match-domain-name-patent/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 22:34:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Seo News]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=390</guid>
		<description><![CDATA[The patent describes a number of possible steps that it might take to identify commercial queries. The first step may be to obtain a list of user queries, and it might limit that list to keep it manageable. An example from the patent tells us that it might “retrieve those stored search queries that occur [...]]]></description>
			<content:encoded><![CDATA[<p>The patent describes a number of possible steps that it might take to identify commercial queries.</p>
<p>The first step may be to obtain a list of user queries, and it might  limit that list to keep it manageable. An example from the patent tells  us that it might “retrieve those stored search queries that occur at  least once per 100 million queries.” That could potentially limit the  list to a few million or billion queries.</p>
<p>The next step might be to collect a list of phrases or keywords of  interest to advertisers or webmasters or both. That can include phrases  and keywords used in advertising or phrases/keywords used in meta tags.</p>
<p>A list of domain names that contain 2 or more hyphens might be gathered as well. We’re told in the patent that:</p>
<p>It is very common to see domain names that include a single hyphen, but  when two, three, or more hyphens are present, this is often an  indication that these domain names are associated with companies that  are attempting to trick search engines into ranking their web pages more  highly.</p>
<p>Full Article:<br />
<a href="http://www.seobythesea.com/2011/10/googles-exact-match-domain-name-patent-detecting-commercial-queries/" target="_blank">http://www.seobythesea.com/2011/10/g&#8230;rcial-queries/</a></p>
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		</item>
		<item>
		<title>Search engine optimisation involves a high level of obligation</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/search-engine-optimisation-involves-a-high-level-of-obligation/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/search-engine-optimisation-involves-a-high-level-of-obligation/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 06:17:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Seo]]></category>
		<category><![CDATA[Seo News]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=380</guid>
		<description><![CDATA[A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives. For example, someone who wants to design a print [...]]]></description>
			<content:encoded><![CDATA[<p>A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.</p>
<p>For example, someone who wants to design a print ad or direct mail piece often will spend time on approving the final product, which is created with the agency&#8217;s software and machinery. For SEO, the process is a bit different, given the client&#8217;s need to make sure changes happen on their end, which may require the involvement of a third-party web designer.</p>
<p><em>www.webpronewsau.com</em></p>
]]></content:encoded>
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		</item>
		<item>
		<title>What is Google&#8217;s patent application about?</title>
		<link>http://www.seodeals.com.au/seoblog/google/what-is-googles-patent-application-about/</link>
		<comments>http://www.seodeals.com.au/seoblog/google/what-is-googles-patent-application-about/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 04:51:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=376</guid>
		<description><![CDATA[Here&#8217;s the official abstract: &#8220;Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user. The additional documents may be located based on descriptive information that includes personal information of the user and content information [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the official abstract:</p>
<p><em>&#8220;Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user. The additional documents may be located based on descriptive information that includes personal information of the user and content information of the document being read. The additional documents, or links to the additional documents, may be incorporated into the document being read. In some implementations, the additional documents may be presented in-line with the document being read, such as through an in-link link or text snippet. The user can thus be efficiently presented with additional information that is relevant to the original document being read.&#8221;</em></p>
<p>In other words: Google wants to read the contents of your web pages and then might insert their own links on your web pages.<br />
According to the patent application, the links will be based on the personal search history and the geographic location of the web surfer as well as on the contents of the page on which Google will insert the links.</p>
<p><em>axandra.com </em></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Search Engine optimization for Bing</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/search-engine-optimization-for-bing/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/search-engine-optimization-for-bing/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 00:31:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=372</guid>
		<description><![CDATA[How to optimize my website for Bing search engine? Do I need to optimize my website for Bing? Will my website lose SERP in Google after Bing optimization ?  All these questions you may have before optimized your website for Bing. Optimizing your web pages for Bing is not much different from optimizing your web [...]]]></description>
			<content:encoded><![CDATA[<p>How to optimize my website for Bing search engine? Do I need to optimize my website for Bing? Will my website lose SERP in Google after Bing optimization ?  All these questions you may have before optimized your website for Bing. Optimizing your web pages for Bing is not much different from optimizing your web pages for</p>
<p>Google. Just like Google, Bing requires optimized web pages and good inbound links if you want to see your website on the first search result page. The difference is the weight that Bing puts in the different ranking factors. Things that work well with Google might not have the same effect on Bing and vice-versa.</p>
<p>Here are some tips that will help you to get the best possible results for your website:</p>
<ol>
<li>Optimize some pages of your website for Google and other pages of your site for Bing. By targeting the exact algorithm of a search engine, you increase your changes of getting listed on the first result page.</li>
<li>Do not optimize the same page for more than one keyphrase. It is much better that a web page is highly relevant to one keyphrase than somewhat relevant to many keyphrases.</li>
<li>If possible, optimize each page of your website for a dedicated search engine/keyword combination. The more targeted the optimization, the more likely it is that the web page will be listed in the top results.</li>
</ol>
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		</item>
		<item>
		<title>Where should you post your articles&#8230;</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/where-should-you-post-your-articles/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/where-should-you-post-your-articles/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 03:33:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=369</guid>
		<description><![CDATA[It depends on your personal goal or goal you have setup for your business. If you want to build an expert name and reputation, then you need to publish our articles in popular newsletters and on topic-relevant highly-trafficked sites makes more sense. In addition, you can get a good link from such a site to [...]]]></description>
			<content:encoded><![CDATA[<p>It depends on your personal goal or goal you have setup for your business. If you want to build an expert name and reputation, then you need to publish our articles in popular newsletters and on topic-relevant highly-trafficked sites makes more sense.</p>
<p>In addition, you can get a good link from such a site to your site which is a good link-building tactic. However, if you are more interested in promoting your own site or blog, a better idea would be to post a full article on your own resource and place a short teaser (with a link to your article) in social networks and communities who share your interests.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get better Sitelinks in Google</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/how-to-get-better-sitelinks-in-google/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/how-to-get-better-sitelinks-in-google/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 02:25:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=367</guid>
		<description><![CDATA[Google generates the Sitelinks for your website based on your website navigation and based on the links that point to your website. If Google shows the wrong Sitelinks or no Sitelinks at all for your website then you should work on your website navigation: Avoid JavaScript and Flash navigation and try to use regular &#60;a [...]]]></description>
			<content:encoded><![CDATA[<p>Google generates the Sitelinks for your website based on your website navigation and based on the links that point to your website. If Google shows the wrong Sitelinks or no Sitelinks at all for your website then you should work on your website navigation:</p>
<ol>
<li>Avoid JavaScript and Flash navigation and try to use regular &lt;a href&gt; links as often as possible.</li>
<li>If you use images for your website navigation, make sure that the images contain alternative texts that allow Google to categorize your links.</li>
</ol>
<p>If your website has a clear navigation, it will be much easier to get Sitelinks for your website. Do not use too many navigation links and make it easy for web surfers and search engines to find out which pages of your website are the most important pages. The better a web page is linked, the more likely it is that it will appear in the Sitelinks.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Google recommendation in link building</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/google-recommendation-in-link-building/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/google-recommendation-in-link-building/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 04:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=363</guid>
		<description><![CDATA[Google recommends that you do the following to get more links to your website: Get involved in the community around your topic You should interact and contribute on forums and blogs that are related to your website. Building a good reputation can drive people to your website. If these people like your website, they will [...]]]></description>
			<content:encoded><![CDATA[<p>Google recommends that you do the following to get more links to your website:</p>
<ul>
<li><strong>Get involved in the community around your topic</strong><br />
You should interact and contribute on forums and blogs that are related to your website. Building a good reputation can drive people to your website. If these people like your website, they will link to it.</li>
</ul>
<ul>
<li><strong>Offer long-lasting, unique and compelling content<br />
</strong>This is a no-brainer. The more compelling your website is, the more people will link to it. In addition to unique articles, you can offer useful tools on your website.</li>
</ul>
<ul>
<li><strong> Solve the problems of your target group</strong><br />
If your website offers solutions to common problems of your target group, your website visitors are likely to link to your site. Publish tutorials or videos on your website or offer practical tools. Surveys and original research can also attract links. According to Google, both methods grow your credibility in the community and increase visibility.</li>
</ul>
<ul>
<li><strong>Humor can help</strong><br />
Entertaining content is shared more than ever before. If your website offers something funny (a humorous downtime message, amusing content, etc.), chances are that people will link to your site. However, these short-lived link-bait tactics usually wear off quickly and they do not contribute much to a long-term linking strategy.</li>
</ul>
<ul>
<li><strong>Directories help you to get links</strong><br />
According to Google, there are great, topical directories that add value to the Internet. However, there are also a lot of low quality directories. When you submit your website to a directory, make sure it&#8217;s on topic, moderated, and well structured. Do not bulk-submit your website and make sure that your website will be added to the right category.</li>
</ul>
<ul>
<li><strong>Avoid spamming methods</strong><br />
Any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site&#8217;s reputation.</li>
</ul>
<p>Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they&#8217;re likely to have no positive impact on your site&#8217;s performance over time.</p>
<p>If your site&#8217;s visibility in the Google index is important to you it&#8217;s best to avoid them!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Be realistic in your search engine optimisation</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/be-realistic-in-your-search-engine-optimisation/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/be-realistic-in-your-search-engine-optimisation/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 04:49:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=360</guid>
		<description><![CDATA[Getting on the first result page for a highly competitive keyword such as &#8220;real estate&#8221; is possible but your competitors will be old and established websites with a lot of backlinks. It is very difficult to outrank these pages. If you have a website with just a few pages and your competitors have large websites [...]]]></description>
			<content:encoded><![CDATA[<p>Getting on the first result page for a highly competitive keyword such as &#8220;real estate&#8221; is possible but your competitors will be old and established websites with a lot of backlinks. It is very difficult to outrank these pages.</p>
<p>If you have a website with just a few pages and your competitors have large websites with forums, communities, blogs, etc. then you must improve your website if you want to compete. Search engines want to show the best sites on the result pages.</p>
<p>If you absolutely want to get high rankings for a term such as &#8220;real estate&#8221;, start with less competitive keywords and then proceed to the more competitive terms. Search engines must trust your website before they give you high rankings for very competitive keywords.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>How to find out what Google thinks about your website</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/how-to-find-out-what-google-thinks-about-your-website/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/how-to-find-out-what-google-thinks-about-your-website/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 02:04:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Pay Per Click Advertising]]></category>
		<category><![CDATA[Seo Don'ts]]></category>
		<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[Seo Tools]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=356</guid>
		<description><![CDATA[To find out what Google thinks about your website, perform a &#8220;similar&#8221; search for your domain. Enter the following in Google&#8217;s search box: related:www.domain.com/ ~domain.com Replace domain.com with your own domain name and make sure that there is no spacer after the colon. On the result page, Google will show you websites that it finds [...]]]></description>
			<content:encoded><![CDATA[<p>To find out what Google thinks about your website, perform a &#8220;similar&#8221; search for your domain. Enter the following in Google&#8217;s search box:</p>
<p>related:www.domain.com/ ~domain.com</p>
<p>Replace domain.com with your own domain name and make sure that there is no spacer after the colon. On the result page, Google will show you websites that it finds related to your site. If the websites on the search result page are related to your website then everything is okay. If the websites are about totally different topics, then you have a problem and Google probably won&#8217;t display your website in the search results for the right keywords.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>If you want to get high rankings then change your web pages</title>
		<link>http://www.seodeals.com.au/seoblog/seo-tips/if-you-want-to-get-high-rankings-then-change-your-web-pages/</link>
		<comments>http://www.seodeals.com.au/seoblog/seo-tips/if-you-want-to-get-high-rankings-then-change-your-web-pages/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 01:40:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO Tips]]></category>

		<guid isPermaLink="false">http://www.seodeals.com.au/seoblog/?p=353</guid>
		<description><![CDATA[If you want to get high rankings for certain keywords, then these keywords must appear on your web pages. It is possible to get high rankings for a keyword that is not listed on your website if lots of other websites link to your website with that keyword. That&#8217;s the exception, though. In general, the [...]]]></description>
			<content:encoded><![CDATA[<p>If you want to get <a href="http://www.seodeals.com.au/seoblog/{unsubscription_url}">high rankings</a> for certain keywords, then these keywords must appear on your web pages. It is possible to get high rankings for a keyword that is not listed on your website if lots of other websites link to your website with that keyword. That&#8217;s the exception, though. In general, the keywords for which you want to be found must appear on your web pages and they must appear in the right elements on your web pages. For that reason, you have to change the HTML code of your web pages to make it as easy as possible for search engine spiders to parse your site.</p>
]]></content:encoded>
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