Oct 26
New Google’s Exact Match Domain Name Patent
icon1 admin | icon2 Google, Seo, Seo News | icon4 10 26th, 2011| icon3Comments Off

The patent describes a number of possible steps that it might take to identify commercial queries.

The first step may be to obtain a list of user queries, and it might limit that list to keep it manageable. An example from the patent tells us that it might “retrieve those stored search queries that occur at least once per 100 million queries.” That could potentially limit the list to a few million or billion queries.

The next step might be to collect a list of phrases or keywords of interest to advertisers or webmasters or both. That can include phrases and keywords used in advertising or phrases/keywords used in meta tags.

A list of domain names that contain 2 or more hyphens might be gathered as well. We’re told in the patent that:

It is very common to see domain names that include a single hyphen, but when two, three, or more hyphens are present, this is often an indication that these domain names are associated with companies that are attempting to trick search engines into ranking their web pages more highly.

Full Article:
http://www.seobythesea.com/2011/10/g…rcial-queries/

Aug 10

A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.

For example, someone who wants to design a print ad or direct mail piece often will spend time on approving the final product, which is created with the agency’s software and machinery. For SEO, the process is a bit different, given the client’s need to make sure changes happen on their end, which may require the involvement of a third-party web designer.

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