May 19
Google may not like your links
icon1 admin | icon2 Google, SEO Tips | icon4 05 19th, 2010| icon3Comments Off

The text that is used in the links that point to your website has a major effect on the position of your website in Google’s search results.

For example, if many people use the text “buy blue widgets” to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase “buy blue widgets” in Google’s search results.

The link text (also called anchor text) is the text that is used in text links. Example:

<a href=”http://www.example.com”>this is the link text</a>

Unfortunately, not all anchor texts will be used by Google

Dec 22
What is Off Page Optimization?
icon1 admin | icon2 SEO Tips, Social Media Optimization | icon4 12 22nd, 2009| icon3Comments Off

By Blake Evans Platinum Quality Author

The term ‘optimization’ means, ‘an act, process, or methodology of making something (such as design, system, or decision) as fully perfect, functional, or effective as much as possible.’ Although this is the dictionary meaning of the word, in modern day ecommerce it has a more serious implication. Optimization is vital for the success of your business. For example, when you want maximum number of people to visit your website, you need to do ‘search engine optimization’ or SEO. One of the important strategies you can use for SEO is off page optimization. In case you want to know what off page optimization is really about, simply read on.

Off page optimization can be summed up as those techniques that can help you improve your webpage search ranking but are not directly implemented on the webpage or the HTML file. These techniques are primarily involved with your website’s inbound and outbound linking or ‘link popularity’ as it is commonly called.

The commonly used techniques of off page optimization are:

• Inbound Linking: this is done by placing the links to your site on another website.

• Article Submission: this is the process of writing articles related to the content of your website and submitting them to various article directories and other websites. This can help create back-links easily.

• Directory Submission: unlike article submission you simply submit the link to your site along with a brief description of the content to various site directories.

Other popular techniques are press releases, link exchange, three-way linking, blogging, and posting on forums.

These are important because the major search engines look beyond the conventional on-page optimization, done for a website, while ranking a site. Some of the important things to be considered while doing off page optimization are:

• The quality and type of website that you are linking your site to: Search engines look for relevant content between two linked sites and so you must ensure that.

• The number of sites you are linking your site to: a considerable number of relevant sites that link back to you can establish your site as an ‘expert’ and thus, give it high page rank.

• The Google page rank of the sites that link back to your site: it is desirable that you have some high-ranking relevant sites linking back to you instead of many low-ranking ones.

• The anchor-texts of the links to your site: anchor text indicates the relevance between your site and the linking site. Thus it should include your primary keywords. But at the same time anchor text also needs to be variable in order to appear as ‘natural’ linking to the search engines.

• The title of the webpage that links back to your site: it’s not enough if the title is something like ‘link directory’. Ideally the title should be relevant to your site and include at least one of your keywords.

Because of the changing algorithms of search engines, it is important that you understand and implement off page optimization in your efforts to get a high page rank for your website.

Nov 17

The links that point to your website are one of the most important factors that influence the position of your website in Google’s search results. The better the links to your website, the higher the position of your website in Google’s results.

High rankings without good inbound links?

It is possible to get high rankings with only a few links if you want to be listed for keywords that don’t have much competition. As soon as more than one website competes with you for the same keywords, the website with the best inbound links will outrank the other websites. If you want to get high rankings for competitive keywords, you have to go out and encourage people to link to your website. It’s not necessary to get as many links as possible. It’s necessary to get better links than your competitors.

Relatively easy: finding the right websites for link building The Internet has plenty of websites for every category.

The following websites can be good link partners:

  1. Websites that are listed for the keywords that you are targeting can be good link partners. If a website has high positions for the keywords that you are targeting and if the website is not a competitor, you should contact the owner of that website.
  2. Some websites have content that is related to your keyword. If these websites have no examples or references, they could link to your website.
  3. There can be many websites that contain a review or a comment about your company without linking to your site. These websites will often link to your website if you ask.
  4. If another website links to your website and only uses your domain name to link to your website, ask the owner of the other website to link to your website with your keyword.
  5. Blogs that deal with the topic of your websites are often willing to link to your website.
  6. If a website links to one of your competitors, it is likely that they will also link to your website if you offer a similar product or service.

Easy to screw up: asking for a link

Finding websites that could link to you is the easy part. The difficult part is to convince the owners of the other websites that they should link to your site. Contact the right person and use a personal salutation. Be polite and professional in your email message. Use a non-freemail email address and include your full contact information in the email message. Focus on the benefits of the recipient (for example, that the webmaster will offer his website visitors a good resource if he links to your site and explain why).

Oct 15
How to outrank your competitors on Google
icon1 admin | icon2 SEO Tips | icon4 10 15th, 2009| icon3Comments Off

To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The following tips will help you to get better rankings than your competitors:

Step 1: Find out who your competitors are

Search for five of your main keywords on Google and write down the URLs of the websites that rank best across these keywords. These websites are your main competitors on Google.

Step 2: Check the anchor texts of these websites

The next step is to find out how many of the links to your competitors contain your target keywords. To do this, enter the URL of a competitor in IBP’s link manager (IBP > Link > Add sites > Find websites that link to your competitors). IBP will find all web pages that link to your competitors and it will also show you the anchor texts that are used in the links. IBP enables you to sort the found websites by link text so that you can quickly see which link texts are used.

Required action: Your website should have more inbound links that contain your target keywords than the websites of your competitors.

Step 3: Check the PageRank spread of these websites

Although the official PageRank number that Google displays in its toolbar is a flawed metric, it can still help you to find out why some websites rank higher than others. If you’ve used IBP to find the web pages that link to your competitors ((IBP > Link > Add sites > Find websites that link to your competitors) then you also have the Google PageRank of each site that links to your competitors. Click the PR column header in IBP to sort the found websites by PageRank to find out how many links from high PageRank pages your competitors get. Required action: If your competitors have more inbound links from web pages with a high PageRank than your website then you should try to get more high PR links. IBP can help you with that.

Step 4: Check the top level domains of the inbound links

If you want to get high rankings on Google.com.au then it might be important to have many inbound links from .com.au websites. Required action: If you target local Google versions (Google.com.au, Google.co.uk, etc.) then your website should have more inbound links from websites that use the corresponding top level domain than your competitors.

Step 5: Check the content of the linking pages

Google prefer’s websites that get links from related websites. If you sell shoes then a link from a fashion blog is much better than a link from a website about puppies. Required action: Your website should have more inbound links from related websites than the websites of your competitors. IBP’s link builder can help you to find web pages and blogs that are related to your site.

If you follow the five steps above, your website will get better rankings than the websites of your competitors. Another easy way to find out how exactly you have to change your web pages so that they can get top 10 rankings on Google is to analyze them with IBP’s Top 10 Optimizer.

Sep 30
How to become a trusted website
icon1 admin | icon2 Google, Internet Marketing, SEO Tips | icon4 09 30th, 2009| icon3Comments Off

There are a few things that you can do to show search engines that your website is trustworthy:

1. Get links from seed sites or from websites that are linked from seed sites

Seed sites are websites that are manually marked as trustworthy by the search engine owners. For example, if Apple.com has been chosen as a seed website by the search engine a link from Apple.com will have a positive effect on the TrustRank of your website. If Apple.com links to website X, website X links to website Y and website Y links to your website then your website will still get a good TrustRank.

2. Get an old domain name with a good domain history

The older your domain is, the better. If your domain has been online for several years, this is a signal that the website owner is serious about the site and it’s less likely that the domain is used for spamming purposes. Your domain name should not have changed the owner too often and it should not have been used for many different topics. Of course, it also should not have been used by spammers in the past.

3. Get links from related websites

Does your website get links from related websites and does it link to other related websites? Is your website a lonely island with no links from and to other websites or is it integrated in a network that deals with a special topic?

4. Don’t link to spam websites

You should not link to websites that are known spammers or to websites with dubious quality. If you link to such a website, you show search engines that you support them and that your own website should not be trusted too much.

5. Get many links from social networks

The more often your website is mentioned on social media websites, the more likely it is that your website is a trustworthy high quality website. The more votes your bookmarks on social media sites get, the better.

6. Offer good content and stay away from certain topics

It is not likely that a website that consists of only one page is an authority website. If your website has many pages that contain great content about a special topic then it is much easier to get a good TrustRank. If your website deals with a special topic, then it’s likely that it never will get a high TrustRank. These topics are the topics for which you receive the most spam emails.

If search engines trust your website, it is much easier to get high rankings

Sep 9

Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google’s search results?

Trailing slashes and sub directories

A popular assumption is that Google prefers pages that are in the root directory of a website. If an URL contains many trailing slashes (meaning the page is placed in a sub-sub-directory) then Google might not think that the page is important in relation to the other pages. Although this statement is often repeated in SEO forums, it is probably not true.

The visibility of a web page counts, not its position

If a web page is linked throughout your website and if the page has inbound links then the web page will be indexed and ranked by Google without any problems. Most web pages on today’s websites are created dynamically and the URL that is displayed in a web browser presents only a virtual site structure that is not really available on the server. As there are no real folders on the server, search engines won’t find a valuable ranking signal if they look at things like presence or absence of directories.

What does this mean for your website?

If you want to show search engines that a page on your website is important, link to it from many other pages of your website so that it can easily be found. A page that gets many links (both from your own website and from other websites) will get the attention that it deserves from Google’s indexing robot. When you should care about the structure of your URLs

1. URL stripping can cause problems

Rumor has it that Google uses URL stripping to index web pages. That means that Google shortens the path to an URL to find new pages on a site. For example, “www.example.com/folder/keyword.htm” would be shortened to “www.example.com/folder/”. If you use dynamically created URLs then you should make sure that all virtual folders return real web pages a “404 not found” pages. Otherwise, Google might think that you have many faulty pages and/or that your website has a low quality.

2. Shorter URLs can be better for your website visitors

Although most web surfers don’t pay attention to the URL in the browser address bar, shorter URLs can enhance the user experience. Shorter URLs are easier to remember and they can improve the direct type-in traffic.

3. Short URLs get more clicks

A search marketing study found out that web surfers clicked short URLs twice as often as long URLs in Google’s search results. Long URLs are cut off in Google search engine result pages. Web surfers cannot see where they are going to go and this can decrease the click-through rate.

4. The URLs of your web pages can contain your keywords

The words that appear in the URL of a web page can influence the position of the web page for these words. For that reason, it can make sense to rewrite your URLs so that they include the keywords for which you want to have high rankings.

Aug 14

A SEO company is just like any other company. There are good ones, and there are bad ones. You will mesh well with one, and not another. It is very important to find a company that you feel confident with and feel that they answer your questions satisfactorily and in a timely manner.

  1. Find out how long the SEO company has been in business.
  2. Do they have long-term satisfied clients?
  3. Ask to demonstrate their seo results.
  4. Ask potential Seo Company what type of reporting they provide.
  5. Ask if the SEO company you are interviewing provides ethical “whitehat” only solutions, and have them describe what SEO techniques that they plan on using.
  6. Avoid companies that email you with guarantees of page one results. They don’t own Google, and can’t make such a claim.
  7. How many hours will they put into working on your site?

You don’t have to be the SEO expert to choose the right search engine optimisation firm for your business.

Aug 12

There are many similarities between optimizing a website and working with a fitness coach:

1. You must be willing to change

Good SEO programs and SEO services will tell you what you have to do but the work is up to you. You must also implement the changes on your website. Take the advice of your SEO fitness coach and do something. Try to improve your website. Do not search for reasons why improvement is not possible. Do the things that are necessary to bring your website into shape even if it requires some work.


2. You must be honest to yourself

If you want to be fitter then you shouldn’t go to the refrigerator at night and pretend that you didn’t. If you want to get higher rankings on Google, you shouldn’t torpedo your search engine optimization efforts by doing things with your website that you like but aren’t recommended by the SEO service.

3. It helps a lot if you have the right equipment

It’s easier to work out if you have the right equipment. If you want to run long distances, you need running shoes. If you want to get on Google’s first result page, you need a good domain name, a good server, clean web pages and a good SEO tool. It will be much easier to get good results then.

4. It’s risky to game the system

If you want to be fitter without working out, you might take some pills. This can work for some time but ultimately, the pills will make you sick and destroy your body. If you want to get quick search engine optimization results, you might consider spammy techniques that promise immediate or very fast results.

These methods can work for some time but Google detects all spam methods sooner or later and your website will be banned from the index.
If you’re not afraid of change then your website will get the rankings that it deserves. It’s not easy to get top 10 rankings on Google but it’s also not difficult if you do the right things.

IBP can be your 100% success website fitness coach. It will tell you what exactly you have to do to get top rankings on Google and other major search engines. IBP uses a proven and spam-free method that will bring your website on Google’s first result page if you follow the instructions carefully.

Aug 6

Utilize a directory structure that organizes your content well and is easy for visitors to know where they’re at on your site. Try using your directory structure to indicate the type of content found at that URL.

Avoid such things as having deep nesting of subdirectories like …/dir1/dir2/dir3/dir4/dir5/dir6//page.htm and using directory names that have no relation to the content in them. Many sites with indexing problems and lack of representation in the search engines are usually suffering from an inefficient internal page linking structure.

If a page is not accessible by a link from somewhere, it won’t be ‘seen’ by the search engines.

Jul 15
How to meet Google’s requirements
icon1 admin | icon2 Google, SEO Tips | icon4 07 15th, 2009| icon3Comments Off

If you want to get high rankings for a special keyword, you must optimize one of your web pages for that keyword. If one of your web pages has been optimized for a keyword, then Google will return it in the search results.  Unfortunately, there are many websites that target the same keywords as your website. If more than one website has been optimized for a keyword then Google will list the web pages with the best inbound links in the top 10 results.

For example, if 20 websites have been optimized for the keyword “green widgets” then the website that has the most inbound links that use the text “green widgets” as the link text will get the best position on Google.  If your website meets all on-page requirements and has the right kind of links (which does not mean that it must have the most links) then Google will list your website on the first result page.

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