Aug 10

A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.

For example, someone who wants to design a print ad or direct mail piece often will spend time on approving the final product, which is created with the agency’s software and machinery. For SEO, the process is a bit different, given the client’s need to make sure changes happen on their end, which may require the involvement of a third-party web designer.

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Jun 16

Google Caffeine is not a ranking algorithm update. It does not change the way Google ranks web pages. Caffeine just means that new pages will be shown much quicker on Google’s result pages.
To get your own website on Google’s first result page, analyze the web pages that currently have top 10 rankings on Google. The pages that now have a top 10 ranking on Google have done everything right to please Google’s latest ranking algorithm.

Analyze the top ranked pages and check how and where they use their keywords. Also check which web pages link to the top ranked pages and how they link to the top ranked pages. Doing this is a lot of work if you do it manually.
For that reason, we developed the Top 10 Optimizer. The Top 10 Optimizer automatically analyzes the web pages that currently have high rankings for your keywords and it compares them to your own website. You will also get detailed instructions on how to change the content of your web pages and the links to your site so that your site will be listed in Google’s top 10 results.

Mar 3

At the end of January 2010, Google controlled 65.4 percent of the search-engine market, up 2.4 percent, from 63 percent, twelve months earlier, according to comScore, the web-tracking firm.

Microsoft was the only other search engine that gained market share. Microsoft had a total of 11.3 percent of the market in January 2010, up from 8.5 percent in January 2009. Microsoft was losing share in the search engine market until it launched Bing in June 2009. In the following month, Microsoft increased share by .4 percent, according to comScore.

Yahoo!, Ask Network, and AOL LLC Network each lost popularity in the last 12 months. Yahoo! was hit the hardest, dropping from 21 percent of the market in January 2009 to 17 percent by January of this year. Ask Network went from having 3.9 percent of the market to having 3.8 percent. AOL LLC Network lost 1.2 percent, taking it from 3.7 percent of the market to 2.5 percent by the end of January 2010.

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