admin | 
07 14th, 2009| 
Matt Cutts recently published this great video about how to get backlinks, the whitehat way.
Worth your time to watch it
Jul
13
GOOGLE wants Australia’s biggest property listing websites Realestate.com.au and Domain.com.au to join its newly launched real estate maps service, despite neither player showing any sign it is willing to partner with the search engine.
Google has been developing the application — which enables people to see houses for sale on Google Maps — for the past 12 months, taking the framework of a system developed for the US market four years ago and re-tooling it for the local market.
Jul
10
Blog commenting is probably the most popular – and in many cases, most irritating (because of spammers) – technique of getting permanent links.
The Google PageRank algorithm implies that the more outbound links there are on a page, the less authority or power this page can pass to each of those links. That’s because the page’s PR is distributed evenly between the outbound links. If a webmaster wants to add an outbound link, but doesn’t want Google to follow that link or for PR power to be passed on to the linked page, then that webmaster has to add the ‘nofollow’ attribute to the link. Many bloggers do so to prevent their PR from flowing to the pages cited by commenters. However, this practice is no longer encouraged by Google.
A few weeks ago Matt Cutts blogged about a change in the PR algorithm concerning Google’s approach to passing PageRank through the links with the ‘nofollow’ attribute. Although no PageRank and anchor texts are passed through such links, they are also counted when sharing the outgoing ‘link juice’. The only difference is that it’s neither passed to the linked site nor kept on the page. This means Google disapproves of the practice of using the rel=nofollow attribute for the purpose of not sharing PageRank.
If you own a blog, setting up the ‘nofollow’ attribute to all comments means conserving your blog’s ‘link juice’ and getting fewer comments. The ‘do-follow’ principle can lead to more spam, but it’s a good way to attract webmasters to your site. On the other hand, if you are a webmaster trying to obtain more links by commenting on blogs, don’t rely solely on this method of link popularity improvement. Use a combination of methods, including the time-proven ways of press releases, articles and site submissions to relevant lists and directories, and the newer techniques for site promotion in social media.
Jul
8
GOOGLE will overnight announce plans for a personal computer operating system, the New York Times reported, in what will be another clash between the Internet search king and software giant Microsoft. Details on the system were unavailable, other than it would be based on Google’s Chrome browser. The Mountain View, California company was set to make the announcement on its blog, the Times said, citing sources briefed on the plans. Chrome was launched in September but has failed to enjoy the spectacular success of Google’s search engine.
The company floated its first US television advertisements in recent months for the browser, which has captured just a tiny share of a market dominated by Microsoft’s Internet Explorer. Microsoft’s new search engine Bing was launched in a bid to hit back at Google’s gains in the search market, but still lags behind its rival. Web analytics firm StatCounter said last week that Bing had carved out an 8.23 per cent share of the US search market in June, up from 7.21 per cent in April and 7.81 per cent in May. By contrast, however, Google continued to dominate the search market with a huge 78.48 per cent share last month.Google already has an operating system called Android.
While the system is only used for mobile phones at the moment, the open-source operating software with Internet capabilities has showcased Google’s obvious interest in expanding beyond its search engine base. In the US, telecom carrier giant T-Mobile said last month the latest version of a touch-screen smartphone featuring Android would be available in August. It is being seen as Google’s answer in the highly competitive smartphone market to the newly released Apple iPhone 3GS, the Palm Pre and the latest Blackberrys.
Jul
8
Webmasters reported a Google PageRank update in many online forums. Google’s John Muller commented on the PageRank update: “As far as I can tell, it looks like the change in Toolbar PageRank for your site is only due to some technical quirk and not something that you need to worry about.”
Jun
9
Penalty is not exactly the correct word. What appears to happen is that in most cases your site is not rewarded with search engine love. The site that posts the original content first gets first dibs in search engine searches, which is how it should be.
But there are also other considerations. Take news sites for example. Most news based websites only offer duplicate content on their sites, yet they often have very good search engine rankings. One reason is their linking power and another is that they are constantly posting. Now, the type of information they post is what drives traffic to their website. So good traffic, solid links and continual updating, even if is duplicated content that is posted many times across the internet, seems to be Ok with Google.
Jun
3
Trust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content.
A high trust level is crucial if you want to get high Google rankings
The reason why some websites do better than others is trust. Some websites have managed to reach a very high trust level with Google. That helps them to get higher rankings on search engines than you do. Google doesn’t want to list spam sites in the search results. For that reason, it is important to show Google that your website is for real, that you’re not a spammer and that you plan to stay in business for a long time. Here are some things you can do to show Google’s algorithm that it can trust your website.
1. Things you should consider about your domain name
The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available. If you start with a new domain, buy it with a renewal period of two years and more. You show Google that your domain is not a throwaway domain by doing so.
2. Things you should consider about your website content
Make your contact information easy to find on your website. List a full address and not only your email address on your website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should have a privacy policy and terms and conditions (if applicable). Both should be linked from your sitemap.
3. Things you should consider about your links
Do not participate in automated linking schemes. If your website gets 2000 inbound links on a single day then Google might think that you try to game the algorithm with a link system. The links to your website should contain your keywords but they should not all contain exactly the same link text. If all links to your website used exactly the same link text then this would be a red flag for Google.
If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good inbound links.
May
13
The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available.If you start with a new domain, buy it with a renewal period of two years and more. You show Google that your domain is not a throwaway domain by doing so. Check your WHOIS records and make sure that the contact information is correct.
Do not use exotic top level domains. If you are in the USA, use .com, .net or .org. If you’re in another country, use the official top level domain of your country. Don’t overuse hyphens in your URL. For example, www.keyword-keyword1-keyword2-keyword3-keyword4-keyword5.com might look spammy.
Apr
22
by Patrick Gavin
This is the closest thing to the old Google Dances for me: when Google releases a batch of sites from it’s Sandbox and it appears to have happened this weekend! A number of sites that I was tracking busted into the live results on Friday/Saturday and it was fun to see and a long time coming for some of the sites.
The anatomy of a site that is living in the Sandbox to me is a site that is highly ranked in “non live” Google datacenters (there are many places to check, I currently use DCcheck.com) but when you search on “live Google” it is no where to be found.
Apr
8
Great video clip explaining how Google is handling the rush of social media sites and content in the past 6 months by Matt Cutts