Seo Melbourne, Search Engine Optimisation Services

Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. For example, a competitor could add your website to a link farm network or the competitor could spam with your URL.

Google has released an official statement about spammy links

This month, Google published an official statement about low quality links in their webmaster blog. Here are the main statements:

1. Linking is a significant factor in Google’s ranking algorithm but it is just one of many factors. Other factors are the content of your web pages, the site structure and the appearance of a keyword in the different web page elements.
2. If you have a high quality website and get links from spammy websites, try to contact the website owners and ask them to remove their links. Google will not help you with that.
3. It the webmasters of the spammy website are not cooperative, don’t worry and focus on the links that are under your control.
4. Google recommends to optimize the many factors than influence indexing and ranking. The top 10 optimizer in our website optimization tool has been designed for exactly that task.It analyzes dozens of factors that influence the position of your website in the search results and it shows you what exactly you have to change so that Google will list your website on the first result page.
5. Google says that low-quality links rarely stand the test of time and that they may not be considered by Google’s ranking algorithm.
6. If you want to make sure Google knows about the spammy links and is valuing them appropriately, you can report them to Google with their spam report or paid links report forms.

What does this mean for the rankings of your website?

Low quality links are usually links from low quality websites. These website usually have low Google rankings and they cannot pass much ranking power to other websites. For that reason, you shouldn’t worry too much about links to your website that you cannot control. Better focus on the following:

• Create high quality web pages with a good website navigation and optimized web page content. Make sure that all web page elements contain the right information so that Google will list your website for the right keywords.
• Try to get high quality links to your website. The more high quality links your website has, the less impact have links from spammy websites.

To get an overview of the websites that link to your website, select IBP > Links > Add sites > Find existing backlinks to your site in our SEO tool IBP. IBP will show you the URL of the web page that links to you, the anchor text, the PageRank, TrafficRank and IP address of the linking pages and more.

IBP will also show you the websites that link to your competitors, blogs that could link to your website and much more.

To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The following tips will help you to get better rankings than your competitors:

Step 1: Find out who your competitors are

Search for five of your main keywords on Google and write down the URLs of the websites that rank best across these keywords. These websites are your main competitors on Google.

Step 2: Check the anchor texts of these websites

The next step is to find out how many of the links to your competitors contain your target keywords. To do this, enter the URL of a competitor in IBP’s link manager (IBP > Link > Add sites > Find websites that link to your competitors). IBP will find all web pages that link to your competitors and it will also show you the anchor texts that are used in the links. IBP enables you to sort the found websites by link text so that you can quickly see which link texts are used.

Required action: Your website should have more inbound links that contain your target keywords than the websites of your competitors.

Step 3: Check the PageRank spread of these websites

Although the official PageRank number that Google displays in its toolbar is a flawed metric, it can still help you to find out why some websites rank higher than others. If you’ve used IBP to find the web pages that link to your competitors ((IBP > Link > Add sites > Find websites that link to your competitors) then you also have the Google PageRank of each site that links to your competitors. Click the PR column header in IBP to sort the found websites by PageRank to find out how many links from high PageRank pages your competitors get. Required action: If your competitors have more inbound links from web pages with a high PageRank than your website then you should try to get more high PR links. IBP can help you with that.

Step 4: Check the top level domains of the inbound links

If you want to get high rankings on Google.com.au then it might be important to have many inbound links from .com.au websites. Required action: If you target local Google versions (Google.com.au, Google.co.uk, etc.) then your website should have more inbound links from websites that use the corresponding top level domain than your competitors.

Step 5: Check the content of the linking pages

Google prefer’s websites that get links from related websites. If you sell shoes then a link from a fashion blog is much better than a link from a website about puppies. Required action: Your website should have more inbound links from related websites than the websites of your competitors. IBP’s link builder can help you to find web pages and blogs that are related to your site.

If you follow the five steps above, your website will get better rankings than the websites of your competitors. Another easy way to find out how exactly you have to change your web pages so that they can get top 10 rankings on Google is to analyze them with IBP’s Top 10 Optimizer.

With the growth in popularity of high-end mobile phones with full (HTML) Internet browsers, like the iPhone and phones running Android, advertisers are increasingly extending their campaigns to mobile devices. Because these devices offer a rich content experience similar to desktop, advertising on them is a natural extension for many advertisers.

Today we’re launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience. This feature offers publishers the ability to run larger AdSense ads visible on high-end phones. Before this launch, AdSense mobile publishers were only eligible to serve smaller text and image ads on their website content.

We’ve done this by introducing a new JavaScript snippet that is easy to implement and specifically optimized for mobile to reduce latency on high-end mobile phones. Furthermore, this new snippet will allow publishers to select additional ad unit sizes from common AdSense formats.

However, if you’re targeting all mobile devices, or if you’re unable to make changes to your website, you don’t have to update your AdSense code in order to enable larger AdSense ads to show on high-end devices. We’ll automatically detect if the user is browsing with a high-end phone, and instead of serving a smaller mobile WAP ad, we’ll return a larger ad optimized for high-end mobile devices.

For more information on earning money from your mobile content or to get started with mobile AdSense, visit the Help Center or check out past posts on the Google Mobile Blog.