Seo Melbourne, Search Engine Optimisation Services

“The sitelinks for Wikipedia results are special because Google doesn’t send you to a different page, but to a section of the article. This is especially useful for long articles that include a lot of information. It’s the first time when Google indexes URLs that include anchors and sends you directly to a section from a page. The feature has already been available at Yahoo Search and Live Search.”  more>>

Who Owns Who

• Yahoo! owns AllTheWeb, Lycos and AltaVista. Yahoo! also owns and uses Inktomi’s technology and database for all the partnering engines under its wing.
• Google partners with AOL, it is also a major result provider for many large engines because of its own cutting-edge technology (Netscape, Ask.com, Iwon).
• Live Search does not own anybody and uses its own database (since February, 2005).

A SEO company is just like any other company. There are good ones, and there are bad ones. You will mesh well with one, and not another. It is very important to find a company that you feel confident with and feel that they answer your questions satisfactorily and in a timely manner.

1. Find out how long the SEO company has been in business.
2. Do they have long-term satisfied clients?
3. Ask to demonstrate their seo results.
4. Ask potential Seo Company what type of reporting they provide.
5. Ask if the SEO company you are interviewing provides ethical “whitehat” only solutions, and have them describe what SEO techniques that they plan on using.
6. Avoid companies that email you with guarantees of page one results. They don’t own Google, and can’t make such a claim.
7. How many hours will they put into working on your site?

You don’t have to be the SEO expert to choose the right search engine optimisation firm for your business.

There are many similarities between optimizing a website and working with a fitness coach:

1. You must be willing to change

Good SEO programs and SEO services will tell you what you have to do but the work is up to you. You must also implement the changes on your website. Take the advice of your SEO fitness coach and do something. Try to improve your website. Do not search for reasons why improvement is not possible. Do the things that are necessary to bring your website into shape even if it requires some work.

2. You must be honest to yourself

If you want to be fitter then you shouldn’t go to the refrigerator at night and pretend that you didn’t. If you want to get higher rankings on Google, you shouldn’t torpedo your search engine optimization efforts by doing things with your website that you like but aren’t recommended by the SEO service.

3. It helps a lot if you have the right equipment

It’s easier to work out if you have the right equipment. If you want to run long distances, you need running shoes. If you want to get on Google’s first result page, you need a good domain name, a good server, clean web pages and a good SEO tool. It will be much easier to get good results then.

4. It’s risky to game the system

If you want to be fitter without working out, you might take some pills. This can work for some time but ultimately, the pills will make you sick and destroy your body. If you want to get quick search engine optimization results, you might consider spammy techniques that promise immediate or very fast results.

These methods can work for some time but Google detects all spam methods sooner or later and your website will be banned from the index.
If you’re not afraid of change then your website will get the rankings that it deserves. It’s not easy to get top 10 rankings on Google but it’s also not difficult if you do the right things.

IBP can be your 100% success website fitness coach. It will tell you what exactly you have to do to get top rankings on Google and other major search engines. IBP uses a proven and spam-free method that will bring your website on Google’s first result page if you follow the instructions carefully.

You’ve probably heard about the Yahoo/Microsoft deal. This will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get.

The basic facts

Yahoo is going to give up their own search technology and use Microsoft’s search technology instead. Bing.com will power the organic and the paid search results on Yahoo (except for premium ads on Yahoo).

Self-serve advertising (i.e. the AdWords competitor) will be managed by Microsoft’s AdCenter. Microsoft will get access to Yahoo’s search technology and can use it to improve its own search technology.

What does this mean for your website?

1. You should optimize for Bing.com.

Yahoo/Bing will have a search market share of at least 15% (that’s the current market share of MSN and Yahoo combined - some statistics show a much higher market share). If you do not optimize some of your website pages for Bing, you’ll lose a lot of visitors and sales. Fortunately, IBP’s top 10 optimizer already enables you to optimize your website for Bing. The optimizer works with the US version of Bing as well as with many country versions. Recent research has shown that Bing’s traffic is more likely to convert.

2. Yahoo’s inbound link data will probably be lost.

Yahoo is the search engine that currently returns the most inbound link data. When Yahoo drops its index, that data will probably be lost. We recommend using IBP’s link manager if you want to get an overview of the websites that link to your website. The link manager in IBP will retrieve all links that are returned by Yahoo, Bing, Google and other search engines.

3. A big PPC provider will be gone, an even bigger provider will appear.

Microsoft will provide the search ads for Yahoo and Bing. Yahoo will close its own paid search offerings. That means that you will be able to manage your ads for both Yahoo and Bing in one user interface. It probably also means rising bid prices on Yahoo and Bing.

4. Yahoo might close some of their websites.

Yahoo might put its Internet directory into question as well as their alternative search applications SearchMonkey and SearchBOSS. Applications such as Yahoo Maps might also be reconsidered because Bing offers similar services.

5. There will be two independent search result pages.

Yahoo will have full control over the user interface of their search form. The ordering of the results, the layout and the whole search focus can be different from Bing. That means that you still might have to optimize your website for both search engines.

The deal still needs shareholder and legal approval. Yahoo and Microsoft hope that the changes will be in place by early 2010. If you want to participate from the change as soon as possible, you should optimize some of your web pages for Bing now.

Optimize different pages of your website for different search engines and different keywords. What works with one search engine might not work with another. Optimize each web page for a dedicated search engine/keyword combination to get better results.

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Utilize a directory structure that organizes your content well and is easy for visitors to know where they’re at on your site. Try using your directory structure to indicate the type of content found at that URL.

Avoid such things as having deep nesting of subdirectories like …/dir1/dir2/dir3/dir4/dir5/dir6//page.htm and using directory names that have no relation to the content in them. Many sites with indexing problems and lack of representation in the search engines are usually suffering from an inefficient internal page linking structure.

If a page is not accessible by a link from somewhere, it won’t be ’seen’ by the search engines.