Seo Melbourne, Search Engine Optimisation Services

These are pages in your web site that are visible only to a search crawler. Hidden pages can also lead to issues like hidden keywords and hidden links. Keywords and links help to boost your search rankings, so many people try to capitalize on these requirements by hiding them within the body of a web page, sometimes in a font color that perfectly matches the site background.

There’s no way around the issue of hidden pages. If you have a web site and it contains hidden pages, it’s just a matter of time before the crawler figures out that the content is part of a hidden SEO strategy. Once that’s determined by the crawler, your site ranking will drop drastically.

82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search. This finding also points to the wish of marketers to not only target a few short, broad terms with their search engine marketing campaigns, but also an abundance of longer, more specific keyword phrases being queried when users are dissatisfied with the results of their initial searches. These keywords often produce more qualified traffic and higher conversion rates.

SeoDeals.com.au | search engine optimisation melbourne

Penalty is not exactly the correct word. What appears to happen is that in most cases your site is not rewarded with search engine love. The site that posts the original content first gets first dibs in search engine searches, which is how it should be.

But there are also other considerations. Take news sites for example. Most news based websites only offer duplicate content on their sites, yet they often have very good search engine rankings. One reason is their linking power and another is that they are constantly posting. Now, the type of information they post is what drives traffic to their website. So good traffic, solid links and continual updating, even if is duplicated content that is posted many times across the internet, seems to be Ok with Google.

Trust is a major factor in Google’s ranking algorithm. Some websites can get high rankings on Google for nearly any content they publish while other websites cannot get high rankings at all although they have optimized web page content.

A high trust level is crucial if you want to get high Google rankings

The reason why some websites do better than others is trust. Some websites have managed to reach a very high trust level with Google. That helps them to get higher rankings on search engines than you do. Google doesn’t want to list spam sites in the search results. For that reason, it is important to show Google that your website is for real, that you’re not a spammer and that you plan to stay in business for a long time.  Here are some things you can do to show Google’s algorithm that it can trust your website.

1. Things you should consider about your domain name

The age of a domain is important to Google. When you start a new online business, consider buying an old domain name if a suitable name is available. If you start with a new domain, buy it with a renewal period of two years and more. You show Google that your domain is not a throwaway domain by doing so.

2. Things you should consider about your website content

Make your contact information easy to find on your website. List a full address and not only your email address on your website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should have a privacy policy and terms and conditions (if applicable). Both should be linked from your sitemap.

3. Things you should consider about your links

Do not participate in automated linking schemes. If your website gets 2000 inbound links on a single day then Google might think that you try to game the algorithm with a link system. The links to your website should contain your keywords but they should not all contain exactly the same link text. If all links to your website used exactly the same link text then this would be a red flag for Google.

If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good inbound links.