Jul 13

By Gill Taylor

Due to fierce competition it’s not so easy getting on Google’s first page for single or popular keywords anymore. Incorporating long tail keywords in your everyday search engine optimization, or SEO, is a strategy that will still get you results and traffic. Keyword phases that contain more then one word to make up a keyword are also called long tail keywords. Here are some shining examples of multiple keyword phrases:

* long tail keyword search
* multiple keyword phrase marketing
* what is a multiple keyword phrase (It’s a question, but still a multiple keyword phrase)

Here are some benefits when using multiple keywords in your writing and marketing:

* The traffic you get is free; you only spend some time doing the research
* A lot of your marketing has already been done as the traffic you get is already focused
* The conversion rate from long tail keyword searches tend to be higher, both in click through rate and in sales
* The competition on multiple keywords is less then for single word keywords
* The search engines will rank you higher for that phrase then for a single keyword, simply due to this competition

Probably the simplest way to long tail keyword development is simply just to write about a specific subject extensively. What we did with our site is to write a whole series of articles about traffic generation. Keyword research was discussed in one entry. Keyword links in another. The search engine optimization article naturally flowed into the SEO spider likes and dislikes article.

All these articles are different, but they hover around the same concept. Long tail keyword development happens very naturally when you discuss a broader subject like traffic generation. This is simply because you have to speak the same language, use the same keyword phrases if you will, to get the whole message across.

I suggest you start off with some initial keyword phrase research for some sort of foundation. Multiple keyword research, the other name for long tail keyword research, is in fact very similar to normal keyword research. Let’s use Google Keyword Tool and do an initial search for ‘keyword’. Have a look at all the results, for now just look.

If you look at the left of the Google Keyword Tool page you will see a bar indicating the competition for that specific keyword or keyword phrase. And that’s the beauty of long tail keywords. In general the longer the tail of that multiple keyword phrase, the less competitive you have to be on that phrase. Compare the search for ‘get traffic with article marketing’ with the simpler keyword phrase ‘get traffic’. Which one do you think will bring a more focused visitor to your site? The bulk volume of searches is also important. Try to find a long tail keyword phrase with high volume and low competition.

It would be a good idea to get a heap of variations on the same keyword phrase and save them on file. Once you start writing your website or article on a specific subject make sure that you sprinkle those 3 to 4 word keyword phrases all over your content. Then you write another entry on a related subject and use some of the related long tail keywords. You will eventually get ranked by the search engines and this will then get you more website traffic.

Gill Taylor (lead reviewer)
Freshly Baked Wealth reveals online scams and teaches new internet marketers how to make real money online. On their blog you can learn more about long tail keyword phrases and other tricks of the trade. Their newsletter comes with a great free book.

Jul 9

By Maria Nikishyna

It always surprises me when I see websites where images are either ignored, or undervalued, or both. Really, your traffic will come in flowing if you follow these simple steps and make sure your images meet the basic search engine requirements.

Every standards-compliant, Google-sensitive image reference should contain these five key items:

1. A src (source) attribute specifying the destination URL of the image
2. A width declaration where the width of the image is specified in pixels
3. A height declaration where the height of the image is specified in pixels
4. An alt (alternative text) attribute that describes the content of the image
5. A title attribute that contains text to be displayed when the user hovers the mouse over the image

So, the ideal XHTML image reference would look like this:

<img title=”Sample Image of Sample”
alt=”Sample image of sample something” width=”220″ height=”212″/>

Now, you probably still have questions, so here are some Q&As:

1. Do all the images need to be in one folder?
Yes. The entire folder will be crawled even if just one image in on the page. It is not, however, it’s a good idea to include page components that are images (i.e. borders, dividers, etc.) in a separate folder.

2. Do I need a sitemap for images?
No. I actually double-checked with Google and the answer is definitely no. If you include direct image URLs in sitemap, Google won’t index the images because they do not index the images directly, but rather index the page on which the image appears.
Rather, make sure the image folder is not blocked by your robots.txt.

3. Does image file name matter?
It does. Also, use dashed between words, rather than underscores. Originally, alt text was introduced to improve the usability for people using plain text browsers. So, it is a safe assumption that if a plain text browser does not see the image information in text format, neither will the search engine crawler.

4. Do I need to use a caption by the image?
Yes. Placing a small caption directly under, on top, or on the side of the image will help the search engine see what the image is about, and with a caption, you can be more descriptive about the image.

5. Should I monitor the number of Google images indexed?
Yes! Simply type on http://www.images.google.com?q=site:yoursite.com

Also, check out the Google Image Labeler http://images.google.com/imagelabeler/ which allows you to label images already indexed by Google better.

Lastly, view this video from SMX West on the Image Search:
• Some background on the reach of Image Search
• Interesting findings on the behavior of image searchers
• Our efforts at handling multiple image referrers
• How to best feature images (image quality and placement, relevant surrounding text, etc.)

About The Author:
Maria Nikishyna is the Client Manager for Point It! Inc. and the author of Search Marketing Blog.
Maria is an accomplished search engine marketer specializing in Pay-Per-Click (PPC) and Search Engine Optimization (SEO). She oversees lead generation programs for small and medium size businesses, helping clients get outstanding results on a reasonable budget. Maria has a degree from the University of Washington.

Jul 6

By Jason A Osborn

Believe it or not, the key to unlocking search engine optimization and marketing success is keywords and phrases. Unfortunately, many businesses and new internet marketers make the mistake of using only keywords that they can come up with off the top of their head, or keyword phrases used heavily in their industry or niche.

The problem with this is that everyone else in your industry and niche is using the same keywords and phrases. In order to rise above the competition, you are going to either have to fork out a lot of cash, or find new and fresh keywords for your search engine optimization and marketing efforts.

The best way to do this is through keyword research tools, which can be found online in many locations. These tools allow you to enter a keyword or phrase, and receive back many combinations and additional uses of those keywords. You will also receive general information about how often that keyword is searched. These web based software are free, although you can receive additional features and information for a fee.

When choosing which of these keywords you want to employ in your search engine optimization and marketing, think about the fact that the more popular a keyword is, the more you have to pay for pay-per-click sponsored advertising and the harder it will be to break through into the search results. However, if you choose keywords with the lowest searches you will not receive much traffic. Choose words somewhere in the middle for best results. And don’t only do this activity once-you are not the only one using keyword research for optimization, and the words you use now may be more popular later.

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Jul 6

By Josh O’Connor

A search engine optimization friendly website means developing a site which is ready to start an SEO campaign.  Whether your website is dynamic or static it can easily get indexed on the search engine if best optimization practices are followed.

You can check if this on your website.

•    Page construction – This will provide full support to standard on-page elements like titles, headings and Meta tags. Although these variables are of not much importance but without them the site will not have any standard as compared to the top ranking sites.

•    Content – If we talk about keyword relevancy, link popularity and content are the two major ranking factors.  It is necessary for an SEO friendly website to have enough content and link popularity in comparison to other competitor sites to fall into the “relevant site” category.

•    Configuration – Besides this, web server configuration is another thing you should take care of.  If your website is not  friendly, the first goal should be to make it ready for a successful SEO campaign. Any site could have problems in site architecture, page construction, content, web server configuration and related areas. Make sure to check out all these factors before finally hosting a website.

The success of a website on the Internet depends on the SEO friendliness of its content. An SEO friendly website needs sufficient planning and expertise. If you have comprehensive understanding of search engine optimization methods, it will be of great help in implementing the SEO strategies in the right way.

Josh O’Connor is a part-time Internet Marketer. For more information and to get a FREE e-book on unbelievably simple website creation, go to: http://www.creatingyourfirstwebsite.com

Jul 3

By Tom Greaves

We all know that SEO is one of the most powerful ways to market a website and we all know that a huge amount of our SEO time is used creating links back to our sites in order to rank higher primarily on Google. Link building effectively is a skill learned through experience, in fact most of the time it is through trial and error, however there is one fundamental aspect we all should be aware of and that is building links to deep pages as well as our home pages.

Building links to deep pages helps to build a domains authority and will assist you in ranking for your targeted keywords. If a domain had all it’s links pointing at 1 page, Google would consider the other pages to be of no value, if this is the case they will not get indexed and any links on them to other areas of our site will count for nothing.

So now we know how important these deep links are, we also need to know how to acquire them, as building links to deep pages can prove quite difficult for some websites. The problem is that Google require natural links and not many webmasters are going to link back to web pages that are commercial in their context. Therefore we should be looking to create an area on our site that can and will attract links. A blog is a great way to do this by publishing relevant quality content designed to help the reader instead of sell to them.

Once we have somewhere to put this content we need to ensure the content is structured well, easy to read and not overly long. Huge articles with few breaks tend to turn readers off and this will also prevent them linking to the content. Attempt to write an exclusive story or if you are not in the position to do so try to be contentious about some other news that is current, however make sure you back up any arguments you make.

Social media is a huge part of SEO now and having social media links below your articles are a must to encourage readers to share your content. Surfers tend to be lazy so make it obvious you want them to spread your content around the web. Blog carnivals are another great way to create links to deep pages, anchored with your preferred text. Submit articles once a week and you should see a steady flow of links coming back to deep pages.

Jul 2

By Farazdak Nasrulla

The concept of search engine optimization ( SEO ) has gained a lot of importance today due to the success and profitability it brings along with it. To become an SEO professional does not require you to master programming or have an in depth understanding of search engine algorithms. All it requires is an understanding of a few basic things to ensure you have a search engine friendly website.

You may also be having the best products and services to offer, best performance certifications, and an amazing team of professionals working for you and so on that add more value to your business; however, you need to understand few basics on making a great site that search engines can track easily.

Below are some fundamentals that will not only help you in creating the most search engine friendly website but also in keeping an easy track of it.

How Do Spiders Work?

One of the facts about search engines is that they utilize software programs known as bots or spiders that crawl the web and build their database. These spiders are sent to view and index pages which are later processed and retrieved from the database. A search engine spider is designed in such a way that it reads any document from top left corner to the bottom right corner as humans do.

Placing Text Links

You can also use these bots to your benefit by allowing them to spider your site completely. You can place text links that direct to some of your main pages on the website at the bottom of your page so that spiders can easily crawl through your site. It is also recommended to have a text link that directs to your site map.

Site Title

The title of your site is very important as it not only serves as a reference for the Internet users who type in the keyword but also it is one of the first things that is viewed by the search engines. You must select the best keywords and place in your title and also make sure that these keywords are relevant to the content on your webpage.

Meta Tag Description

A meta tag description contains a brief description of the webpage content. It is usually placed after the Title tag and before the Keywords Meta tag. Search engines usually use this as a source of information to know the theme of the site and to aid them in listing and ranking the website. Your meta description may contain two to three sentences with the main keyword placed in the beginning of every sentence. This description appears fully or partially along with your reference link when users search.

Keyword Usage

Choosing the right keywords to optimize your site is very important. The content on your webpages should contain the keywords that you are optimizing so that the search engine can easily track your website when a user enters a search query containing your keyword. Using your keywords correctly can help identify your site related to that particular keyword from all other sites on the Internet.

Keyword Rich Content

This is a crucial part of the  SEO process as it involves creating compelling text that would make readers remember by linking back to it. Your web page content should be written in such a way that it contains targeted keywords with an ideal keyword density. The content you write must make sense and should be relevant to the person visiting the site. You should also avoid mixing too many themes on a single page. It is also good to know that search engines are mainly text driven and are oblivious to images, sounds, flash movies, java script, frames, directories, and similar stuff. Therefore having lots of these on your website may not be very helpful from the  SEO point of view.

Anchor Text

Anchor text is hyperlinked text that you can click on. This is used in the content as an internal link that directs visitors to different topics contained in different pages in the website. Keywords that are most relevant and that relate to the overall content of your site should be used in the anchor text as search engines use this to relate your webpage content to the user query.

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Our  SEO optimization is focused on complete on page and off page factors that are critical for achieving top search engine rankings and SEO traffic. Finding an SEO company that meets your budget requirements through customized optimizations and guidance through each phase of your project is no easy task especially when the time factor is limited. Our affordable SEO services with customized SEO packages are an ideal solution for all individuals, companies and entrepreneurs who are looking to increase website traffic while staying within the budget.

Jul 1

By Rod Hoss

As more and more businesses and websites find their way online, search engine rankings have become the new Wall Street jungle. High placement on major keywords can be gold to businesses as the traffic they generate can mean millions.

For many websites the power larger websites hold with more resources and more money can be overwhelming. You have a weapon to get to the top of Google rankings for competitive keywords. The answer is videos and especially YouTube.

YouTube was bought my Google and shows up exceptionally high in Google organic rankings. Do a test. I bet you that for just about every major keyword there is a video showing up on the front page. If there isn’t one than this is an opportunity I would jump on as if you don’t someone else will?

Since, I have know sold you on the power of videos the following are three steps you can do to make high quality videos that will get you to the top of Google natural search rankings.

3 Tips to Making Videos for Search Engines and the Viewer


Your video has to be interesting at some level. It won’t do you any good to get it ranked if no one wants to watch your video. Figure out a way to make your video entertaining, demonstrate a helpful solution, or be funny. If you create a funny video that makes people want to send it to their friends it won’t matter if you are an accounting firm since hundreds of thousands of people could potentially see it.

You only have to be interesting for 2-3 minutes. Any past 3 minutes and you will start to lose your audience’s attention. If you have more to say or think you are that funny cut the video up into segments and now you have more videos to post.


Take the time to do right. If you are nervous the first time you shoot; start over. Watch your video back for mumbling or parts that are hard to hear. Remember that this video will represent your brand you want to make it of quality.

Quality doesn’t mean you have to hire a film crew. You know the difference between representing yourself well and something you are not proud of. Remember getting traffic is only half the battle.

Also, be honest with yourself. If you are little dry find someone who can articulate your points clearly and with energy. Think about the types of people that engage you and use those people as your spokesperson in your video.

Titles How you title your video is the most important. It won’t matter how great it is if no one sees it. Your title has two purposes. First, it must be keyword driven. Keywords are what search engines are picking it and those keywords are the terms you want your video to rank for.

Keyword stuffing it won’t work. Think about creating a new video for each keyword phrase that you want to rank for.

The second aspect is you have to capture the attention of the person to want to watch your video. Look at newspaper headlines as they are a prime example of how grab your attention.

Copyright (c) 2009 Rod Hoss

Jun 29

By Steve Shaw

Have you ever noticed that competitive runners achieve their best race times when they are pitted against worthy competitors?

You can be an excellent sprinter, but odds are you will not run your personal best on a track by yourself–most of the time it’s the spirit of a heated race and a determined runner breathing down your neck that makes you dig down deep give it all you’ve got.

The quest for a higher search engine ranking and more website traffic is much like athletic competitions. When you’re trying to get your site ranked higher in Google, you are not operating in a vacuum–you have competitors, whether you acknowledge them or not.

Your progress is not only dependent on your own efforts at marketing your site, but the efforts of your competitors–if other website owners are more consistent, more reliable, and more focused in their marketing, there’s a good chance that they will outrank you.

With website rankings, there is a constant jockeying for position, so it is extremely helpful when you’re trying to market your site and get a higher search engine ranking if you will use your competitors to your own advantage.

Before you start your next link building campaign, take a look around the playing field and gather some intelligence about those you’re running against.

How Can You Tell Who Your Competition Is?

It’s actually quite easy to tell who your top competitors are–just do a search for each of your keywords in Google.

What site is at the #1 position?

Unless it’s you, that website is your top competition. Repeat this search for each one of your keywords.

When you’re starting out, you may want to limit yourself to 3 main keywords whose competitors you’re keeping track of. That way you have 3 competitors to keep track of, and that will give you a good idea of how you’re progressing and also how far you need to go to catch up to the #1 position.

What Type Of Information Should You Keep Track Of?

Alright, now that you know who your top competitors are, it’s time to do a little investigating. Here are the main bits of info that will help you get an idea of where your site stands in relation to site holding the #1 position.

1) How many backlinks does the competing website have?

You can do a backlink check by typing the word “link:” (following by a colon) and then the competitor’s URL into the Google search box. The results will be a listing of sites that are currently linking to their site, and at the top of the page you can see a total number of backlinks.

2) What is their search engine rank for the keyword?

For the first month at least, their ranking is #1.

Another thing that will be interesting to you is to see how the site that is ranked at #1 can fall if they are outdone by another site further down in the ranking. If you are consistent with your link building campaign, you can see your site climbing up the rankings each month, until finally your #1 competitor drops from the number one position and your site takes over.

3) What is the other site’s PageRank?

PageRank (PR) is a tool Google uses to reflect the authority of a web page. The rankings go from 0-10, where 10 is the best. You’ll likely notice that a website does not need to have a PageRank of 10 in order to hold the top ranking for a keyword–many times sites with lower rankings hold the top position. Why is this?

Remember, it’s all about competition–the top ranking website may have a PR2, but the other sites who are competing for top listing for that keyword have lower authority. Of course, there are many other factors that go into determining who has the top rank in Google, and only Google knows all of their criteria for judging.

At any rate, it is helpful to know the other site’s PageRank, especially in comparison to your own. If you see that the competing site has a PR4 and your site has a PR2, you can set a goal for yourself to achieve PR4 or higher.

With all of these indicators, it’s nice to get an idea of what you’re shooting for. Being aware of your top competitor’s stats can help you strategically jump up the rankings and keep your motivation going to earn the #1 spot.

To supercharge your link building results, it’s a smart idea to enlist the services of a trusted article submitter. SubmitYOURArticle.com distributes your articles to hundreds of targeted publishers with the click of a button – for more information go to http://www.SubmitYOURArticle.com

Jun 29
How to Optimize Websites For Beginners
icon1 seodeals.com.au | icon2 search engine optimisation | icon4 06 29th, 2009| icon3Comments Off

By Gina Sue Corcoran

When you first start out making websites, there can be a lot of confusing information that you have to know. One of these things is how to optimize websites, so that they get the best rankings in search engine results. Below are some of the main things you should focus on if you want to learn how to optimize websites.

The most important part of optimizing websites for search engine rankings is to fill your site with unique content. Search engines like Google are always looking for fresh and new content, so make sure you provide that. This means no copying and pasting from other sites.

Using keywords in a certain percentage is also a great idea if you want to optimize. Have a specific keyword that each page is geared towards. It should be a keyword that gets a lot of searches, but has minimal competition. You should try to aim for a keyword density that is between one and four percent. More than that, and it will be considered “keyword stuffing” and you will not get the results you want.

Building backlinks to your site is another very useful thing to do. Backlinks are links that point to your site from other sites and is a way of giving your site credibility. One of the best ways to do this that I have found is to write articles that are relevant to your site, and then post them to article directories. Continue writing and submitting articles with a link back to your site, and you will certainly notice great results.

These are the three main things you can do if you want to optimize websites. You will get more visitors from search engines for the keywords you have chosen which can save you a lot of money on other marketing techniques.

Jun 26
What is Organic SEO?
icon1 seodeals.com.au | icon2 search engine optimisation | icon4 06 26th, 2009| icon3Comments Off

By Bret Mette

Organic search engine optimization, almost always references the practice of achieving high natural (organic) placement in a search engines result pages (SERP).  The term “organic” has become the new buzz word for many search engine marketing companies to differentiate themselves from pay-per-click advertisers.  Most of the modern day search engines have two (or more) result lists for end user searches.  The organic listings are the algorithm based listings (often on the left hand side of the page) that the search engine derives from the billions of pages it has crawled.  It is not uncommon for search engine marketing companies to encompass their techniques and practices to achieve these high rankings in their definition for organic search engine optimization.

Generally speaking, organic SEO, is a long term project and usually requires a long term investment. It is not uncommon for organic search engine optimization to take 3 months or more to start showing results.  Once high ranking results are achieved they are often long lasting and will continue to produce clicks for many months more.  As a result, if done correctly, organic SEO will yield a high ROI which will usually increase as time goes on, especially when compared to a pay-per-click campaign.

Wikipedia explains search engine optimization as the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Overhauling a webpage or an entire website are not uncommon practices and are generally required to achieve the best results.  Techniques such as back link building (link popularity), optimized content and title and heading tag refinement are usually part of the cornerstone of organic SEO.

Common Organic SEO Misconceptions
It is often believed that repeatedly submitting your URL to a search engine will increase the rate at which they will crawl your site. Not only is this not true, it is generally not even necessary to submit your site at all.  If you have established a proper link community and have genuine link worthy content, the search engines will find your website through their natural course of action.

High density keyword inclusion in a small amount of content will yield high organic search engine results. This could not be further from the truth, often times you are penalized for keyword spamming and your entire page is ignored.  Keep your content on point, and include keywords where you would include them as if you were writing the article for a magazine or other medium completely independent of the web.

Organic search engine optimization and pay-per-click adverting are mutually exclusive as far as the search engine is concerned.  Spending money on a pay-per-click advertising campaign will not improve your “organic” results, as well as optimizing your pages for great organic results will not improve your pay-per-click rankings.  In fact, I would recommend keeping your pay-per-click pages and your organically optimized pages separate. Pay-per-click pages are usually optimized to quickly capture a sale and generate a lead.  Where as a page optimized for organic search results will generally be more informative and use a much more passive approach for generating a lead.

Information Is Key
When you are working to optimize your site, for organic search engine rankings or otherwise, keep in mind good content is key. Your end user is searching for information and they expect to find it.  While a aesthetically pleasing site is generally easier on the eyes it is imperative to accompany it with easy to find and correct information.  While pay-per-click type campaigns often need to focus on aesthetics and high-pressure marketing, organic optimized pages are more of an information gateway to capture a long-term visitor and ideally a long-term buyer.

Keep your information simple and to the point. Adding extraneous information for the sake of the search engine will often bloat your page, make your copy confusing, and probably not get you very many inbound links.  If you are honest with your information and do your reader a service by not flooding them with keyword dense content, they will be far more likely to link to you.

The goal of your article or marketing piece should be to enhance the web and create a valuable resource for potential readers.  A good organic SEO company recognizes this and honors the integrity of the site they are optimizing for.  While it is possible to simply jump on the latest algorithm bandwagon and achieve decent results, pages that follow these practices are eventually identified and removed from search engines, or penalized so harshly they are almost impossible to find.

Embracing vs. Exploiting
It may seem like a pretty obvious concept, but studying and learning from the current search engine result pages is a great way to achieve high organic search results.  The search engine companies are constantly refining their algorithms and search results to deliver the best possible content to their end users.  In turn, by studying what the search engine company deems as highly ranked “organic” content you not only can learn how to achieve high results yourself, but as a by-product of that your content will be more in-tune with what people are searching for.

There are many “organic search engine optimization” companies out there that have no interest in working with the search engines or providing quality results for search engine users.  These companies often look for loopholes or problems with search engine algorithms that allow them to achieve high organic results that are not the intended results of the search engine.  This practice floods the web with poorly written content, incorrect information and frustrates searchers.  Pages that are developed with these practices will be either highly penalized or removed entirely from the organic search results.

Search engines spend a great deal of money on both the combat of exploiters and research and development on improving the quality of their organic search results.  Keeping this in mind will not only benefit you by increasing your rankings in the organic search results, but will also improve the quality of the web as a whole.  Being honest with the search engine and keeping your content on point, and not trying to mask your intentions or mislead your visitors will provide you with the results you are looking for.

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