Aug 11
Some Things You Should Do After Creating Your Website
icon1 seodeals.com.au | icon2 search engine marketing | icon4 08 11th, 2009| icon3Comments Off

By Todd Daon

When your website is ready, you need to submit it to the search engines such as Google, Yahoo, Microsoft and so on. The submission page for Google as an example is on the about Google link on the Google home page. Then you click submit content link. This is however not the end of that as this could just be a pointless effort. You have to make sure there are links to your site. If there are no links to your site the search engine will mostly not index your site and show results of your pages.

However, if there are many other links to your site you do not even have to bother to submit to the search engines as it will find your site by itself. Promoting your site is very important. Consider advertising on Yahoo, newspapers, Alta Vista, CNN and even Ask which puts your advertisement on Ask, Match.com, Excite, Gifts.com etc. Advertisements are a quick way to get to the first page of a search engine. You may also want to consider social book marking. This can bring incredible number of visitors to your site especially if you can get them to list you on their front page. The challenge however may be that your server may get overloaded due to the large number of people visiting your site. Therefore, you should prepare yourself for that.

Don’t be quick to place advertisements on your site just yet for first you need to create a good impression to the visitors of you site. Advertisements tend to drive them away from your site. So those who think that they can make a quick buck by placing adverts on their site better hold on for now. Make sure to ask for honest opinion from your friends concerning your site. Listen to what they think of it carefully because they are going to be the first ones to visit your website and if they are impressed about it they will help to promote it.

Join online blogging communities and social networking site. You may create forums concerning your site and get people to talk about it. You may even place a link to your site. In the social sites such as Facebook, Friendster and MySpace you can create groups concerning your site and get as many people to join them where you can try to popularize yourself and inform them about your site. One other way to get your site noticed is to leave a comment on another blog concerning your site. You may also leave your site address and for sure many people will follow the link. Always make sure the comments are not obvious for they are going to think that you are spamming them.

There are obviously very many methods of promoting your website and the best one to choose is up to you but be advised that the more methods you use the more number of visitors you can expect.

Aug 6

By Matthew Bredel

If you want to make money online, learning about keywords and other search engine optimization tactics is important. In order to sell something online, you need the people who are surfing the net to find your site. And because a user’s search is most often keyword driven, it stands to reason that doing keyword research could give you a distinctive advantage which could result in your making more money.

The Key to E-Commerce Success – Getting Indexed in Search Engines

By being the site that people are directed to by Google, Bing, MSN, or some other search engine, when they key in a few words, you have a good chance of being able to try to woo that prospect into buying from you. Keywords aren’t just used for search engines either. They’re a factor in Google Adwords campaigns (those advertisements that you see under ‘sponsored ads’) and they are a factor in social Web 2.0 tools as well. Putting the right keywords in your text and in other areas of your website could help you.

How do you optimize for the right words and phrases?

It’s not as simple as choosing to optimize for the word widget when it’s widgets you sell. There might be 4000 other widget websites all vying for the same top spot on the search engines. That’s where keyword techniques and where research tools can come in handy. Instead of fighting with a bunch of your competitors, you can set yourself apart in the crowd by narrowing down your niche.

There are a plethora of different strategies that can be used, including: long tail SEO, where you strategically use longer phrases that people actually use when searching as well as by targeting geographical areas with your website content. Instead of optimizing for ‘widget’, you could optimize for “best texas widget supplier.” Now, you’re narrowing down the competition and targeting people looking for a specific company to buy from.

Beyond Long tail SEO, you can optimize your text for more than just one keyword. You can add related words and phrases so that search engines who look for laterally related words in their indexing will see your site as highly relevant. There are also optimization techniques used to help you be more likely to rank for words that are very competitive.


So, how do you get started? There are quite a few free tools out there that can help you. Google Adwords users can log in to the Google tool and do some research before setting up an ad campaign. The problem here is that everyone else is using these tools too so that does take a bit of your edge away, especially if you’re in a highly competitive niche. You can also subscribe to tools that offer to help you get additional info and provide you with secrets provide you with ranking and statistical information that the general public won’t necessarily have access to.

Whether you plan to use free tools or pay to get access to premium tools, spending time learning which words and phrases are most likely to help you gain a competitive advantage in the search engines can definitely help you be more successful online.

Jul 29

By Michael Antony

SEO copywriting services are intended to make your website the most frequently searched site. It is implemented by optimizing the popular keywords from the content on your site. The SEO strategy aims to include your site into the top search engine networks on the web. The search engine catalogs the content with keywords present in the site. If keywords are rightly included, then your website can rank higher in the content category.

The need of SEO copywriting is significant, as only top ten sites are exhibited in the higher rankings. The process of SEO copywriting basically includes the formation of a new web page and the editing of text on earlier web page to include popular and search engine friendly keywords. If the SEO copywriting is superior, then your site would automatically become more valuable to the visitor. There are numerous firms and companies that specialize in executing effective SEO techniques.

To make higher ranking for your site, you must include the keywords in every page header, in your hyperlinks, in the website’s title, in your web content, in the navigation bar, in META tag description and in the ALT description. SEO copywriting services comprises of copy editing for the sites that require fresh content. The aim of copy editing is to enhance the possibilities of your firm to be visualised by more and more prospective customers all round the globe. Other services include the description, creation of titles, articles, XML feed, RSS implementation, blog implementation and special training.

It is very important to realize that content is basically a written form of communication. The quality of content determines how well it is communicated to the targeted audience. It is very essential to understand the point of view of a reader to give them the most appropriate content. Giving attention to every little detail can help in providing the clearest and most logical communication. Thus, well written SEO content is important to enjoy higher rankings on Google and other search engines. There are about 100,000 engines, where many of them require a strongly focused content on the web. You can attract a huge traffic on the site by providing useful, content-rich articles on your website. If you are not good at copywriting, then you uts consider hiring a professional for doing the task. An effective SEO copywriting would help you to draw relevant traffic on your website and would also rank you higher on the search engines.

Article Source: http://EzineArticles.com/?expert=Michael_Antony

Jul 9

By Maria Nikishyna

It always surprises me when I see websites where images are either ignored, or undervalued, or both. Really, your traffic will come in flowing if you follow these simple steps and make sure your images meet the basic search engine requirements.

Every standards-compliant, Google-sensitive image reference should contain these five key items:

1. A src (source) attribute specifying the destination URL of the image
2. A width declaration where the width of the image is specified in pixels
3. A height declaration where the height of the image is specified in pixels
4. An alt (alternative text) attribute that describes the content of the image
5. A title attribute that contains text to be displayed when the user hovers the mouse over the image

So, the ideal XHTML image reference would look like this:

<img title=”Sample Image of Sample”
scr=”http://www.example.com/images/sample-image-here.jpg”
alt=”Sample image of sample something” width=”220″ height=”212″/>

Now, you probably still have questions, so here are some Q&As:

1. Do all the images need to be in one folder?
Yes. The entire folder will be crawled even if just one image in on the page. It is not, however, it’s a good idea to include page components that are images (i.e. borders, dividers, etc.) in a separate folder.

2. Do I need a sitemap for images?
No. I actually double-checked with Google and the answer is definitely no. If you include direct image URLs in sitemap, Google won’t index the images because they do not index the images directly, but rather index the page on which the image appears.
Rather, make sure the image folder is not blocked by your robots.txt.

3. Does image file name matter?
It does. Also, use dashed between words, rather than underscores. Originally, alt text was introduced to improve the usability for people using plain text browsers. So, it is a safe assumption that if a plain text browser does not see the image information in text format, neither will the search engine crawler.

4. Do I need to use a caption by the image?
Yes. Placing a small caption directly under, on top, or on the side of the image will help the search engine see what the image is about, and with a caption, you can be more descriptive about the image.

5. Should I monitor the number of Google images indexed?
Yes! Simply type on http://www.images.google.com?q=site:yoursite.com

Also, check out the Google Image Labeler http://images.google.com/imagelabeler/ which allows you to label images already indexed by Google better.

Lastly, view this video from SMX West on the Image Search:
• Some background on the reach of Image Search
• Interesting findings on the behavior of image searchers
• Our efforts at handling multiple image referrers
• How to best feature images (image quality and placement, relevant surrounding text, etc.)

About The Author:
Maria Nikishyna is the Client Manager for Point It! Inc. and the author of Search Marketing Blog.
Maria is an accomplished search engine marketer specializing in Pay-Per-Click (PPC) and Search Engine Optimization (SEO). She oversees lead generation programs for small and medium size businesses, helping clients get outstanding results on a reasonable budget. Maria has a degree from the University of Washington.

Jul 6

By Jason A Osborn

Believe it or not, the key to unlocking search engine optimization and marketing success is keywords and phrases. Unfortunately, many businesses and new internet marketers make the mistake of using only keywords that they can come up with off the top of their head, or keyword phrases used heavily in their industry or niche.

The problem with this is that everyone else in your industry and niche is using the same keywords and phrases. In order to rise above the competition, you are going to either have to fork out a lot of cash, or find new and fresh keywords for your search engine optimization and marketing efforts.

The best way to do this is through keyword research tools, which can be found online in many locations. These tools allow you to enter a keyword or phrase, and receive back many combinations and additional uses of those keywords. You will also receive general information about how often that keyword is searched. These web based software are free, although you can receive additional features and information for a fee.

When choosing which of these keywords you want to employ in your search engine optimization and marketing, think about the fact that the more popular a keyword is, the more you have to pay for pay-per-click sponsored advertising and the harder it will be to break through into the search results. However, if you choose keywords with the lowest searches you will not receive much traffic. Choose words somewhere in the middle for best results. And don’t only do this activity once-you are not the only one using keyword research for optimization, and the words you use now may be more popular later.

Do you want to learn how I build a list and make money online? I’ve just finished writing a brand new FREE ebook called ’7 Steps to Profits and List Building with Article Marketing’.

Download it FREE here  Article Marketing Profits http://www.mrarticlemarketer.com – SEO and Marketing

Jun 29

By Steve Shaw

Have you ever noticed that competitive runners achieve their best race times when they are pitted against worthy competitors?

You can be an excellent sprinter, but odds are you will not run your personal best on a track by yourself–most of the time it’s the spirit of a heated race and a determined runner breathing down your neck that makes you dig down deep give it all you’ve got.

The quest for a higher search engine ranking and more website traffic is much like athletic competitions. When you’re trying to get your site ranked higher in Google, you are not operating in a vacuum–you have competitors, whether you acknowledge them or not.

Your progress is not only dependent on your own efforts at marketing your site, but the efforts of your competitors–if other website owners are more consistent, more reliable, and more focused in their marketing, there’s a good chance that they will outrank you.

With website rankings, there is a constant jockeying for position, so it is extremely helpful when you’re trying to market your site and get a higher search engine ranking if you will use your competitors to your own advantage.

Before you start your next link building campaign, take a look around the playing field and gather some intelligence about those you’re running against.

How Can You Tell Who Your Competition Is?

It’s actually quite easy to tell who your top competitors are–just do a search for each of your keywords in Google.

What site is at the #1 position?

Unless it’s you, that website is your top competition. Repeat this search for each one of your keywords.

When you’re starting out, you may want to limit yourself to 3 main keywords whose competitors you’re keeping track of. That way you have 3 competitors to keep track of, and that will give you a good idea of how you’re progressing and also how far you need to go to catch up to the #1 position.

What Type Of Information Should You Keep Track Of?

Alright, now that you know who your top competitors are, it’s time to do a little investigating. Here are the main bits of info that will help you get an idea of where your site stands in relation to site holding the #1 position.

1) How many backlinks does the competing website have?

You can do a backlink check by typing the word “link:” (following by a colon) and then the competitor’s URL into the Google search box. The results will be a listing of sites that are currently linking to their site, and at the top of the page you can see a total number of backlinks.

2) What is their search engine rank for the keyword?

For the first month at least, their ranking is #1.

Another thing that will be interesting to you is to see how the site that is ranked at #1 can fall if they are outdone by another site further down in the ranking. If you are consistent with your link building campaign, you can see your site climbing up the rankings each month, until finally your #1 competitor drops from the number one position and your site takes over.

3) What is the other site’s PageRank?

PageRank (PR) is a tool Google uses to reflect the authority of a web page. The rankings go from 0-10, where 10 is the best. You’ll likely notice that a website does not need to have a PageRank of 10 in order to hold the top ranking for a keyword–many times sites with lower rankings hold the top position. Why is this?

Remember, it’s all about competition–the top ranking website may have a PR2, but the other sites who are competing for top listing for that keyword have lower authority. Of course, there are many other factors that go into determining who has the top rank in Google, and only Google knows all of their criteria for judging.

At any rate, it is helpful to know the other site’s PageRank, especially in comparison to your own. If you see that the competing site has a PR4 and your site has a PR2, you can set a goal for yourself to achieve PR4 or higher.

With all of these indicators, it’s nice to get an idea of what you’re shooting for. Being aware of your top competitor’s stats can help you strategically jump up the rankings and keep your motivation going to earn the #1 spot.

To supercharge your link building results, it’s a smart idea to enlist the services of a trusted article submitter. SubmitYOURArticle.com distributes your articles to hundreds of targeted publishers with the click of a button – for more information go to http://www.SubmitYOURArticle.com

Jun 25
Using SEO to Grab Traffic
icon1 seodeals.com.au | icon2 search engine marketing, search engine optimisation | icon4 06 25th, 2009| icon3Comments Off

By Neil A Bartlett

So you are sitting there staring at your website and wondering what more you can do? You are generating some good traffic, but not enough to make the type of sales or advertising numbers you had originally hoped. People told you it would be easy to start a web business, but you are finding out otherwise. Have no fear, because you probably need to try some SEO techniques to grab yourself some much needed traffic.

You have heard of the various internet marketing techniques. There is viral marketing, social networking, reverse marketing and web site meta tags. Those are all very good techniques that can bring more traffic to your website. You may have even tried some of these techniques already. After all, generating traffic to your web site is the name of the game. You cannot very well sell anything if no one sees it.

There is another very good way to generate web site traffic that you may not yet have tried. It is called SEO or search engine optimization. SEO is a method of internet marketing that focuses on article or content based on or around subjects pertaining to your product or service. The articles can be strategically placed on article websites, blogs or other social networking sites in the hopes that they can drive some content to your web site.

The idea of SEO is that you will plug in popular keywords or phrases into your articles in such a way that they will move your articles up the chain of search engine favorites. At the end of your articles you will have links to your website and perhaps even a little information about your product or service. This way, you lure people in by your article and then direct them to your web site. It is really a great way to start grabbing some additional traffic, but it does take some time and work to produce the articles.

There are, however, some pitfalls. If you do not use SEO properly then you may over-saturate your articles with keywords. Not only does this make your articles hard to read, but it also could alert search engines to your articles as potential spam. If not done correctly, SEO could actually keep you from getting more hits! That is why you need to know a little bit about word density in articles.

In general, you want about at 3% to 5% keyword density in your articles. Once you are done with your article, there are many free websites that will help you determine your word density. “Spider” is one such website. You simply plug in the URL to your website into Spider and it will tell you the keywords and the word density of each. If the keyword density is not as you would like it, then you simply need to tweak the article to be more precise.

Using SEO can enhance your chances of getting some good, quality traffic to your website. Not only that, but you can put a ton of good content out there surrounding your product, building your brand and reputation as having something good!

Neil Bartlett is the founder of QuickieTraffic.com. Quickie Traffic provides everyone with Tips and Techniques for increasing visitor traffic to your website. To learn more and INSTANTLY grab his FREE report “7 Traffic Exploding Methods” go to http://www.quickietraffic.com/specialoffer

Article Source: http://EzineArticles.com/?expert=Neil_A_Bartlett

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