The Role of Content and Article Marketing

By Rick Hubbard

It is always important to ensure customers can find your affiliate marketing or other online businesswebsite. In order to do this, various means of marketing are available. However, especially in today’s economy, some traditional forms of marketing are proving to be too expensive as well as not have a significant return on investment.

Because of this expense, many web site owners are turning to article marketing as a means to get their content exposed to the general public. All you need is to know how to write articles and submit them to directories.

Article marketing means that you write an article on a topic that is relevant to your site and then publish it on another website. The most common places to post articles are article directories, blog sites, social networking sites, forums and newsletters.

Article marketing allows others to be exposed to your material and return to your source site for additional information.

Article marketing is a great way to support SEO (search engine optimization) strategies. The way this works is that content is developed for other sites and it links back to your site. This provides back links that are highly valuable in increasing your search engine rankings.

In addition, it exposes your content to others who are likely to republish your material or refer to it from their own sites or profiles on social networking sites. It increases the number of visitors who visit your site as well as increases back links. Both increased traffic and a variety of back links directly influence your search engine rankings.

Before you start an article marketing campaign you must first know how to write articles and find suitable content to write about. You need to research ideas and your particular niche to ensure relevant content.

Consider the type of business you own and what information your users may find valuable. Create a list of various topics that may be useful to your readers. Then, write articles that are at least four hundred words and submit them to the various sites. Your content should be of high quality and useful as well as relevant to your primary business niche.

There are many different article directories available online and submitting your articles to each one can prove time consuming. However, there is a way to cut the amount of time you spend submitting the articles you write. There are services available that will take your single article and submit it to multiple sites at once. This accomplishes in one step all you need to without incurring a lot of time or effort.

Many article services are free or available at a nominal cost. Even if you choose to go with a paid submission site, the return on investment is well worth the small price that is paid.

When submitting your article marketing to sites, though, the most important part is effective use of the author box. This is the area of the article where you can give a few sentences that directly promote your site and give the reader information about your business.

They are called resource boxes, author boxes or author bios. You should write two to three sentences about your business, what it offers and always include a link to your site.

Using the author box effectively enables you to provide an automatic back link to your site that will increase your search engine rankings. It not only has a direct result in search engine rankings but also allows readers of the article to directly browse to your website, increasing your traffic.

An article marketing campaign is an inexpensive yet highly effective way to increase exposure to your site, subsequently increasing the odds of additional sales.

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