Aug 25
How to Optimize Your Visibility
icon1 | icon2 search engine optimisation | icon4 08 25th, 2009| icon3Comments Off

By Michelle Dale

Website optimization, also known as search engine optimization (SEO), is crucial to your website’s performance. There appears to be no point in building a website, no matter how great it might look, if no-one can find it but you. Optimization is the procedure of preparing your site as effectively as you possibly can, so that potential viewers will discover it when they carry out a search.

Assuming that people aren’t aware of the existence of your site, how do you change this? One of the primary ways of approaching this problem is to design your site in such a manner that the so-called “robots” agree that it’s a good source of information relating to the keywords in question. A user will normally type in a phrase relating to their particular issue, and it’s then the role of Google, Yahoo or MSN to deliver the most pertinent suggestions. These companies employ complex algorithms within their powerful search database, based on information that their robots find when they crawl through each and every website in the known universe. These algorithms are automated processes and they utilize proprietary methods which these companies will not disclose.

A whole industry has been constructed around search engine optimization. There are many specialists and those who claim to know what is required to optimize your site effectively. While there are numerous gray areas still around, there are a number of key points that you have to consider.

Before you even start to design your website, you must have chosen a domain name which is entirely appropriate to your product or service. The domain name should ideally contain your keywords, which are basically phrases that describe your product and service very specifically; for example, “article writing services” or “East Bay chiropractor.” Note that, in many cases it’s advantageous to optimize your site according to your location, in addition to your area of expertise.

Once you have selected your keywords, you should optimize one page for each selected keyword. You can have hundreds of keywords if you choose, but you should make sure that you conduct careful research in every case. As you’re trying to make your website materialize in the search pages when someone types in “East Bay chiropractor”, for instance, you need to try and ensure that the robots interpret your page as applicable to these words. Therefore, they must see the exact keyword phrase in the page title, in the description of the page and in the meta-tags.

The content within your web page should be informative and very relevant to your keyword, and it should contain the keyword a certain number of times; most people recommend a 1% density. Don’t forget that your website must be readable when visited, and there is nothing worse than what is called “keyword stuffing”, where web masters try and include a relevant keyword too many times within an article, severely affecting its readability. Technically speaking, the keywords should also appear in a related “alt” tag attached to each photograph or image on the site, and file names referenced from within the site should also contain the keyword. Furthermore, a clear internal linking framework should contain, once again, your relevant keywords.

Search engine optimization doesn’t have to be particularly difficult, but you should pay careful attention to it. If you try to rank for “long tail” keywords (a more precise description of your product or service), and especially if you try to geo-target the audience, you’ll stand a pretty good chance of ranking well within the search engine pages for your terms.

Michelle Dale is The Managing Director of Virtual Miss Friday, a highly experienced Executive Virtual Assistant Service which collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Join the Campaign for FREE Virtual Assistance today!

Aug 19

By Rick Hubbard

It is always important to ensure customers can find your affiliate marketing or other online businesswebsite. In order to do this, various means of marketing are available. However, especially in today’s economy, some traditional forms of marketing are proving to be too expensive as well as not have a significant return on investment.

Because of this expense, many web site owners are turning to article marketing as a means to get their content exposed to the general public. All you need is to know how to write articles and submit them to directories.

Article marketing means that you write an article on a topic that is relevant to your site and then publish it on another website. The most common places to post articles are article directories, blog sites, social networking sites, forums and newsletters.

Article marketing allows others to be exposed to your material and return to your source site for additional information.

Article marketing is a great way to support SEO (search engine optimization) strategies. The way this works is that content is developed for other sites and it links back to your site. This provides back links that are highly valuable in increasing your search engine rankings.

In addition, it exposes your content to others who are likely to republish your material or refer to it from their own sites or profiles on social networking sites. It increases the number of visitors who visit your site as well as increases back links. Both increased traffic and a variety of back links directly influence your search engine rankings.

Before you start an article marketing campaign you must first know how to write articles and find suitable content to write about. You need to research ideas and your particular niche to ensure relevant content.

Consider the type of business you own and what information your users may find valuable. Create a list of various topics that may be useful to your readers. Then, write articles that are at least four hundred words and submit them to the various sites. Your content should be of high quality and useful as well as relevant to your primary business niche.

There are many different article directories available online and submitting your articles to each one can prove time consuming. However, there is a way to cut the amount of time you spend submitting the articles you write. There are services available that will take your single article and submit it to multiple sites at once. This accomplishes in one step all you need to without incurring a lot of time or effort.

Many article services are free or available at a nominal cost. Even if you choose to go with a paid submission site, the return on investment is well worth the small price that is paid.

When submitting your article marketing to sites, though, the most important part is effective use of the author box. This is the area of the article where you can give a few sentences that directly promote your site and give the reader information about your business.

They are called resource boxes, author boxes or author bios. You should write two to three sentences about your business, what it offers and always include a link to your site.

Using the author box effectively enables you to provide an automatic back link to your site that will increase your search engine rankings. It not only has a direct result in search engine rankings but also allows readers of the article to directly browse to your website, increasing your traffic.

An article marketing campaign is an inexpensive yet highly effective way to increase exposure to your site, subsequently increasing the odds of additional sales.

Aug 14
How Important Can SEO Be?
icon1 | icon2 internet marketing, search engine optimisation | icon4 08 14th, 2009| icon3Comments Off

By Maria Johnsen

When we say SEO, what do we exactly mean by that? SEO means Search Engine Optimization. In case you are an amateur in the field of SEO, don’t get bogged down by the technical terms. In simple words, SEO means that when someone tries to look out for information in the search engines and put some keywords in the search engines, the search engine will list your site. This way, SEO can get your site is listed above the rest and you can get clients who may be interested in your products.

The most important task of a SEO is to concentrate its efforts on how to get higher ranks in the search engines, by employing economical means. There are other options available, which are costly.

You may shell out more money of higher end tools such as SEO elite, but actually speaking, there is no need to spend money on such tools. Instead of spending more money on tools to generate traffic to your website, you should try to get fresh and crisp content that is useful to your customers.

Search engines invariably look out for content that is fresh as well as relevant. The search engines treat irrelevant material full of keywords as garbage. Garbage content will have lots of keywords in order to get higher rankings in the search engines. Therefore, the search engines treat such sites as garbage and are always on the look out for fresh and relevant content. To get noticed on the internet, you should maintain high quality of the articles. This way, even if the rank of the site goes down, its rich content will leave its mark on the net.

From the points listed above, you would have realized the importance of SEO. Just as SEO is important, there is one more thing that can be used to increase the traffic to your website.

Do you know how important the back links are?

To know the effectiveness of back links, try to share back links with a site which is similar to yours and has a good PR. After some time, if you check Google, you will realize that the traffic on your website has increased manifold.

In a striking contrast, if you try to get a back link with a site that is not well known and has a low traffic and lower PR, then, you will be shocked to know that after a week’s time, you will get lesser traffic to your website and your PR ratings will go down, for no fault of yours. So, back links can play a very important role in getting the traffic as well as in your PR ranks.

Get a back link with a high ranking PR and the traffic to you website will increase, and this will improve your PR rankings too.

But commit a mistake of having a back link with a low PR website and both the traffic to your website as well as your PR rank will doom.

Aug 11
Some Things You Should Do After Creating Your Website
icon1 | icon2 search engine marketing | icon4 08 11th, 2009| icon3Comments Off

By Todd Daon

When your website is ready, you need to submit it to the search engines such as Google, Yahoo, Microsoft and so on. The submission page for Google as an example is on the about Google link on the Google home page. Then you click submit content link. This is however not the end of that as this could just be a pointless effort. You have to make sure there are links to your site. If there are no links to your site the search engine will mostly not index your site and show results of your pages.

However, if there are many other links to your site you do not even have to bother to submit to the search engines as it will find your site by itself. Promoting your site is very important. Consider advertising on Yahoo, newspapers, Alta Vista, CNN and even Ask which puts your advertisement on Ask,, Excite, etc. Advertisements are a quick way to get to the first page of a search engine. You may also want to consider social book marking. This can bring incredible number of visitors to your site especially if you can get them to list you on their front page. The challenge however may be that your server may get overloaded due to the large number of people visiting your site. Therefore, you should prepare yourself for that.

Don’t be quick to place advertisements on your site just yet for first you need to create a good impression to the visitors of you site. Advertisements tend to drive them away from your site. So those who think that they can make a quick buck by placing adverts on their site better hold on for now. Make sure to ask for honest opinion from your friends concerning your site. Listen to what they think of it carefully because they are going to be the first ones to visit your website and if they are impressed about it they will help to promote it.

Join online blogging communities and social networking site. You may create forums concerning your site and get people to talk about it. You may even place a link to your site. In the social sites such as Facebook, Friendster and MySpace you can create groups concerning your site and get as many people to join them where you can try to popularize yourself and inform them about your site. One other way to get your site noticed is to leave a comment on another blog concerning your site. You may also leave your site address and for sure many people will follow the link. Always make sure the comments are not obvious for they are going to think that you are spamming them.

There are obviously very many methods of promoting your website and the best one to choose is up to you but be advised that the more methods you use the more number of visitors you can expect.

Aug 6

By Matthew Bredel

If you want to make money online, learning about keywords and other search engine optimization tactics is important. In order to sell something online, you need the people who are surfing the net to find your site. And because a user’s search is most often keyword driven, it stands to reason that doing keyword research could give you a distinctive advantage which could result in your making more money.

The Key to E-Commerce Success – Getting Indexed in Search Engines

By being the site that people are directed to by Google, Bing, MSN, or some other search engine, when they key in a few words, you have a good chance of being able to try to woo that prospect into buying from you. Keywords aren’t just used for search engines either. They’re a factor in Google Adwords campaigns (those advertisements that you see under ‘sponsored ads’) and they are a factor in social Web 2.0 tools as well. Putting the right keywords in your text and in other areas of your website could help you.

How do you optimize for the right words and phrases?

It’s not as simple as choosing to optimize for the word widget when it’s widgets you sell. There might be 4000 other widget websites all vying for the same top spot on the search engines. That’s where keyword techniques and where research tools can come in handy. Instead of fighting with a bunch of your competitors, you can set yourself apart in the crowd by narrowing down your niche.

There are a plethora of different strategies that can be used, including: long tail SEO, where you strategically use longer phrases that people actually use when searching as well as by targeting geographical areas with your website content. Instead of optimizing for ‘widget’, you could optimize for “best texas widget supplier.” Now, you’re narrowing down the competition and targeting people looking for a specific company to buy from.

Beyond Long tail SEO, you can optimize your text for more than just one keyword. You can add related words and phrases so that search engines who look for laterally related words in their indexing will see your site as highly relevant. There are also optimization techniques used to help you be more likely to rank for words that are very competitive.

So, how do you get started? There are quite a few free tools out there that can help you. Google Adwords users can log in to the Google tool and do some research before setting up an ad campaign. The problem here is that everyone else is using these tools too so that does take a bit of your edge away, especially if you’re in a highly competitive niche. You can also subscribe to tools that offer to help you get additional info and provide you with secrets provide you with ranking and statistical information that the general public won’t necessarily have access to.

Whether you plan to use free tools or pay to get access to premium tools, spending time learning which words and phrases are most likely to help you gain a competitive advantage in the search engines can definitely help you be more successful online.

Aug 3

By Deon Du Plessis

The Google Page Rank Algorithm is complex. Arguable there’s no ‘one person’ that fully understands it simply because the nature of it feeds off so many sources within Google that it’s truly becoming a robot that thinks for itself. To increase pagerank (PR) on a website, you will need to understand the main idea behind the page rank concept.

You can think of the Google Page Rank as being like the Billboard music chart. This chart is simply a ranking that shows which song or album is most popular. The popularity is determined by the one thing that makes it the most important which is sales in the case of music.

With websites the concept is the same, but determining what makes a site the most important is slightly more complex. There’s no one single factor that determines that. With the Google Page Rank system it basically combines a series of related factors into a rank. This rank then determines which site is more important and consequently which site will rank higher on Google “chart” for that specific search term.

Although the Google Page Rank Algorithm is complex your work as a website owner or  SEO experts is much simpler. Page rank boils down to backlinks. Backlinks is the easiest and most reliable way for Google to determine which site is more important. The common (and sometimes twisted) Google logic is that if other people think you are important enough to link to, then you must be important.

If you want to increase PR, then you simply have to start focusing your efforts on building backlinks to your site. The 2 most important factors to increase your page rank is this:

1. Get High PR Sites To Link To You
So, a high PR is an indication that you are important. If an important site with a high PR links to you, then Google recognizes this. Getting high PR backlinks is the most important factor in increasing PR. It becomes even more valuable if the high PR site linking back to you is an authority site in your niche or if it is highly relevant to your site. This is where the Google Page Rank Algorithm gets complicated, but don’t worry to much about that. A high PR link is worth gold regardless.

2. Getting a Large Volume Of Backlinks
Since getting quality back links from important sites with a high PR is so difficult, most of the time we are forced into building a large volume of links from sites with a lower pagerank. Obviously Google also recognizes this and assign a much lower value to these links. Although you need a lot more low PR links to increase page rank, they are still necessary and valuable. The danger of getting a lot of links from low PR pages is that it can easily be picked up as spam links. Be careful. Especially with new sites. You want to build up quantity links, but you need to do it slowly over time.

There’s a lot of other factors that many SEO experts claim to have a positive impact on your PR. Some of them like getting links from “.edu” sites might have some value, but for the most part focusing on quality and quantity links will get you the best results. It’s always wise to build both quality and quantity links. As a rule of thumb, you can split your link building efforts 60/40 with 60% of your time focused on quality links and 40% on building quantity links.

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