Search Engine Optimisation & Marketing

By James Spacey

PPC search engine optimization isn’t something that a lot of people think of when they think of Ardan Michael Blum. Blum is better known for being an expert on on page and code optimization, but the principles of SEO can equally be applied to PPC advertising. In such a highly competitive and costly method of marketing it pays to get every strategic advantage you can.

Ardan Michael Blum is one of the pioneers of search engine optimization and an expert who guarantees his clients first page rankings for Google and Yahoo in record time. These sort of promises aren’t ones to be made lightly and as and SEO will know, getting onto the first page of the SERPs can be a difficult and unpredictable process. So can SEO really apply to PPC campaign optimization?

PPC is a little different that search engine marketing in the traditional sense where webmasters fight over the first spots on the search engine results pages by optimizing their text and backlinks to gain relevance and authority. The fundamental difference lies in the fact that PPC marketing is a paid placement service where essentially the highest bid secures the highest spot. But this is not exactly true and many first placed PPC ads are ranking higher than competitors with bigger bids.

The reason for this is that the landing pages for these highly placed PPC ads are perfectly optimized for the keywords that are being bid on. This perfect alignment between ad and landing page improves the quality score for the ads and Google rewards a high quality score with better overall performance and cheaper clicks. This is one of the secrets to successful PPC campaigns - being able to rank high and pay low.

With PPC advertising becoming increasingly effective it’s important to focus on PPC search engine optimization and heed experts like Ardan Michael Blum. The more you do the more money you can make online and the sooner you can achieve your online business dreams. Whatever they may be.