Search Engine Optimisation & Marketing

Due to fierce competition it’s not so easy getting on Google’s first page for single or popular keywords anymore. Incorporating long tail keywords in your everyday search engine optimization, or SEO, is a strategy that will still get you results and traffic. Keyword phases that contain more then one word to make up a keyword are also called long tail keywords. Here are some shining examples of multiple keyword phrases:

* long tail keyword search
* multiple keyword phrase marketing
* what is a multiple keyword phrase (It’s a question, but still a multiple keyword phrase)

Here are some benefits when using multiple keywords in your writing and marketing:

* The traffic you get is free; you only spend some time doing the research
* A lot of your marketing has already been done as the traffic you get is already focused
* The conversion rate from long tail keyword searches tend to be higher, both in click through rate and in sales
* The competition on multiple keywords is less then for single word keywords
* The search engines will rank you higher for that phrase then for a single keyword, simply due to this competition

Probably the simplest way to long tail keyword development is simply just to write about a specific subject extensively. What we did with our site is to write a whole series of articles about traffic generation. Keyword research was discussed in one entry. Keyword links in another. The search engine optimization article naturally flowed into the SEO spider likes and dislikes article.

All these articles are different, but they hover around the same concept. Long tail keyword development happens very naturally when you discuss a broader subject like traffic generation. This is simply because you have to speak the same language, use the same keyword phrases if you will, to get the whole message across.

I suggest you start off with some initial keyword phrase research for some sort of foundation. Multiple keyword research, the other name for long tail keyword research, is in fact very similar to normal keyword research. Let’s use Google Keyword Tool and do an initial search for ‘keyword’. Have a look at all the results, for now just look.

If you look at the left of the Google Keyword Tool page you will see a bar indicating the competition for that specific keyword or keyword phrase. And that’s the beauty of long tail keywords. In general the longer the tail of that multiple keyword phrase, the less competitive you have to be on that phrase. Compare the search for ‘get traffic with article marketing’ with the simpler keyword phrase ‘get traffic’. Which one do you think will bring a more focused visitor to your site? The bulk volume of searches is also important. Try to find a long tail keyword phrase with high volume and low competition.

It would be a good idea to get a heap of variations on the same keyword phrase and save them on file. Once you start writing your website or article on a specific subject make sure that you sprinkle those 3 to 4 word keyword phrases all over your content. Then you write another entry on a related subject and use some of the related long tail keywords. You will eventually get ranked by the search engines and this will then get you more website traffic.