Jun 29

By Steve Shaw

Have you ever noticed that competitive runners achieve their best race times when they are pitted against worthy competitors?

You can be an excellent sprinter, but odds are you will not run your personal best on a track by yourself–most of the time it’s the spirit of a heated race and a determined runner breathing down your neck that makes you dig down deep give it all you’ve got.

The quest for a higher search engine ranking and more website traffic is much like athletic competitions. When you’re trying to get your site ranked higher in Google, you are not operating in a vacuum–you have competitors, whether you acknowledge them or not.

Your progress is not only dependent on your own efforts at marketing your site, but the efforts of your competitors–if other website owners are more consistent, more reliable, and more focused in their marketing, there’s a good chance that they will outrank you.

With website rankings, there is a constant jockeying for position, so it is extremely helpful when you’re trying to market your site and get a higher search engine ranking if you will use your competitors to your own advantage.

Before you start your next link building campaign, take a look around the playing field and gather some intelligence about those you’re running against.

How Can You Tell Who Your Competition Is?

It’s actually quite easy to tell who your top competitors are–just do a search for each of your keywords in Google.

What site is at the #1 position?

Unless it’s you, that website is your top competition. Repeat this search for each one of your keywords.

When you’re starting out, you may want to limit yourself to 3 main keywords whose competitors you’re keeping track of. That way you have 3 competitors to keep track of, and that will give you a good idea of how you’re progressing and also how far you need to go to catch up to the #1 position.

What Type Of Information Should You Keep Track Of?

Alright, now that you know who your top competitors are, it’s time to do a little investigating. Here are the main bits of info that will help you get an idea of where your site stands in relation to site holding the #1 position.

1) How many backlinks does the competing website have?

You can do a backlink check by typing the word “link:” (following by a colon) and then the competitor’s URL into the Google search box. The results will be a listing of sites that are currently linking to their site, and at the top of the page you can see a total number of backlinks.

2) What is their search engine rank for the keyword?

For the first month at least, their ranking is #1.

Another thing that will be interesting to you is to see how the site that is ranked at #1 can fall if they are outdone by another site further down in the ranking. If you are consistent with your link building campaign, you can see your site climbing up the rankings each month, until finally your #1 competitor drops from the number one position and your site takes over.

3) What is the other site’s PageRank?

PageRank (PR) is a tool Google uses to reflect the authority of a web page. The rankings go from 0-10, where 10 is the best. You’ll likely notice that a website does not need to have a PageRank of 10 in order to hold the top ranking for a keyword–many times sites with lower rankings hold the top position. Why is this?

Remember, it’s all about competition–the top ranking website may have a PR2, but the other sites who are competing for top listing for that keyword have lower authority. Of course, there are many other factors that go into determining who has the top rank in Google, and only Google knows all of their criteria for judging.

At any rate, it is helpful to know the other site’s PageRank, especially in comparison to your own. If you see that the competing site has a PR4 and your site has a PR2, you can set a goal for yourself to achieve PR4 or higher.

With all of these indicators, it’s nice to get an idea of what you’re shooting for. Being aware of your top competitor’s stats can help you strategically jump up the rankings and keep your motivation going to earn the #1 spot.

To supercharge your link building results, it’s a smart idea to enlist the services of a trusted article submitter. SubmitYOURArticle.com distributes your articles to hundreds of targeted publishers with the click of a button – for more information go to http://www.SubmitYOURArticle.com

Jun 29
How to Optimize Websites For Beginners
icon1 seodeals.com.au | icon2 search engine optimisation | icon4 06 29th, 2009| icon3Comments Off

By Gina Sue Corcoran

When you first start out making websites, there can be a lot of confusing information that you have to know. One of these things is how to optimize websites, so that they get the best rankings in search engine results. Below are some of the main things you should focus on if you want to learn how to optimize websites.

The most important part of optimizing websites for search engine rankings is to fill your site with unique content. Search engines like Google are always looking for fresh and new content, so make sure you provide that. This means no copying and pasting from other sites.

Using keywords in a certain percentage is also a great idea if you want to optimize. Have a specific keyword that each page is geared towards. It should be a keyword that gets a lot of searches, but has minimal competition. You should try to aim for a keyword density that is between one and four percent. More than that, and it will be considered “keyword stuffing” and you will not get the results you want.

Building backlinks to your site is another very useful thing to do. Backlinks are links that point to your site from other sites and is a way of giving your site credibility. One of the best ways to do this that I have found is to write articles that are relevant to your site, and then post them to article directories. Continue writing and submitting articles with a link back to your site, and you will certainly notice great results.

These are the three main things you can do if you want to optimize websites. You will get more visitors from search engines for the keywords you have chosen which can save you a lot of money on other marketing techniques.

Jun 26
What is Organic SEO?
icon1 seodeals.com.au | icon2 search engine optimisation | icon4 06 26th, 2009| icon3Comments Off

By Bret Mette

Organic search engine optimization, almost always references the practice of achieving high natural (organic) placement in a search engines result pages (SERP).  The term “organic” has become the new buzz word for many search engine marketing companies to differentiate themselves from pay-per-click advertisers.  Most of the modern day search engines have two (or more) result lists for end user searches.  The organic listings are the algorithm based listings (often on the left hand side of the page) that the search engine derives from the billions of pages it has crawled.  It is not uncommon for search engine marketing companies to encompass their techniques and practices to achieve these high rankings in their definition for organic search engine optimization.

Generally speaking, organic SEO, is a long term project and usually requires a long term investment. It is not uncommon for organic search engine optimization to take 3 months or more to start showing results.  Once high ranking results are achieved they are often long lasting and will continue to produce clicks for many months more.  As a result, if done correctly, organic SEO will yield a high ROI which will usually increase as time goes on, especially when compared to a pay-per-click campaign.

Wikipedia explains search engine optimization as the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Overhauling a webpage or an entire website are not uncommon practices and are generally required to achieve the best results.  Techniques such as back link building (link popularity), optimized content and title and heading tag refinement are usually part of the cornerstone of organic SEO.

Common Organic SEO Misconceptions
It is often believed that repeatedly submitting your URL to a search engine will increase the rate at which they will crawl your site. Not only is this not true, it is generally not even necessary to submit your site at all.  If you have established a proper link community and have genuine link worthy content, the search engines will find your website through their natural course of action.

High density keyword inclusion in a small amount of content will yield high organic search engine results. This could not be further from the truth, often times you are penalized for keyword spamming and your entire page is ignored.  Keep your content on point, and include keywords where you would include them as if you were writing the article for a magazine or other medium completely independent of the web.

Organic search engine optimization and pay-per-click adverting are mutually exclusive as far as the search engine is concerned.  Spending money on a pay-per-click advertising campaign will not improve your “organic” results, as well as optimizing your pages for great organic results will not improve your pay-per-click rankings.  In fact, I would recommend keeping your pay-per-click pages and your organically optimized pages separate. Pay-per-click pages are usually optimized to quickly capture a sale and generate a lead.  Where as a page optimized for organic search results will generally be more informative and use a much more passive approach for generating a lead.

Information Is Key
When you are working to optimize your site, for organic search engine rankings or otherwise, keep in mind good content is key. Your end user is searching for information and they expect to find it.  While a aesthetically pleasing site is generally easier on the eyes it is imperative to accompany it with easy to find and correct information.  While pay-per-click type campaigns often need to focus on aesthetics and high-pressure marketing, organic optimized pages are more of an information gateway to capture a long-term visitor and ideally a long-term buyer.

Keep your information simple and to the point. Adding extraneous information for the sake of the search engine will often bloat your page, make your copy confusing, and probably not get you very many inbound links.  If you are honest with your information and do your reader a service by not flooding them with keyword dense content, they will be far more likely to link to you.

The goal of your article or marketing piece should be to enhance the web and create a valuable resource for potential readers.  A good organic SEO company recognizes this and honors the integrity of the site they are optimizing for.  While it is possible to simply jump on the latest algorithm bandwagon and achieve decent results, pages that follow these practices are eventually identified and removed from search engines, or penalized so harshly they are almost impossible to find.

Embracing vs. Exploiting
It may seem like a pretty obvious concept, but studying and learning from the current search engine result pages is a great way to achieve high organic search results.  The search engine companies are constantly refining their algorithms and search results to deliver the best possible content to their end users.  In turn, by studying what the search engine company deems as highly ranked “organic” content you not only can learn how to achieve high results yourself, but as a by-product of that your content will be more in-tune with what people are searching for.

There are many “organic search engine optimization” companies out there that have no interest in working with the search engines or providing quality results for search engine users.  These companies often look for loopholes or problems with search engine algorithms that allow them to achieve high organic results that are not the intended results of the search engine.  This practice floods the web with poorly written content, incorrect information and frustrates searchers.  Pages that are developed with these practices will be either highly penalized or removed entirely from the organic search results.

Search engines spend a great deal of money on both the combat of exploiters and research and development on improving the quality of their organic search results.  Keeping this in mind will not only benefit you by increasing your rankings in the organic search results, but will also improve the quality of the web as a whole.  Being honest with the search engine and keeping your content on point, and not trying to mask your intentions or mislead your visitors will provide you with the results you are looking for.

Jun 25
Search Engine Optimization (SEO) – An Overview
icon1 seodeals.com.au | icon2 search engine optimisation | icon4 06 25th, 2009| icon3Comments Off

By Grayson Thrush

Search Engine Optimization (SEO) entails a maelstrom of techniques and tactics with the end goal being to improve the ranking of a particular website in the search results of major search engines. SEO can be broken down into two main categories, on site SEO and off site SEO.

On site SEO relies upon excellent content first and foremost. Content must be on topic, relevant, and contain a 5% – 8% keyword (words or phrases) density. This means that for every 100 words of content, five to eight keywords should be used. The keywords that will be used must be carefully researched using tools such as the free Google AdWords keyword tool. When choosing keywords, it is important to remember to think like the customer. What will they be searching for? These same keywords should also be embedded into the website source code via Meta, Title and Heading tags. This will help ensure a high page ranking for these search terms.

Also, the website should be organized with a clear hierarchical structure. Creating a site map will significantly enhance site structure and ability to be scanned by search engines. This will allow search engines to more efficiently scan the target website. The most important information on a given website should be placed at or near the top of the page. This will make it easier for search engines to find the content that you want them to find. Use text instead of images; search engines can only scan text, so all important information must be included in text. This should be done even if the message(s) being conveyed are duplicated in images, banners, etc.

Of even greater importance is off site SEO. This includes back linking to highly ranked sites. For example, you can submit articles to free online repositories with links to your target website embedded in the text. The Google search engine will interpret a page with many back links to highly ranked pages as being of greater importance, and will therefore increase its page ranking. Another tactic is to submit entries to a highly ranked online blog, with excellent content, important keywords and back links where possible. Furthermore, you can join appropriate, and highly ranked, online forums and post useful content with a signature containing a back link to the target website. You should submit your website to the major search engines’ web indices. This will speed up and enhance the optimization process greatly.

SEO is a multifaceted endeavor, and requires ongoing maintenance and tuning. There are many competent companies that are dedicated to carrying out SEO campaigns. If page ranking is extremely important to you, consider outsourcing the project to a professional SEO company.

Search Engine Optimization (SEO) can make or break a business these days. If your business has an online presence that needs better promotion, contact Denver SEO for great marketing ideas.

Jun 25
Using SEO to Grab Traffic
icon1 seodeals.com.au | icon2 search engine marketing, search engine optimisation | icon4 06 25th, 2009| icon3Comments Off

By Neil A Bartlett

So you are sitting there staring at your website and wondering what more you can do? You are generating some good traffic, but not enough to make the type of sales or advertising numbers you had originally hoped. People told you it would be easy to start a web business, but you are finding out otherwise. Have no fear, because you probably need to try some SEO techniques to grab yourself some much needed traffic.

You have heard of the various internet marketing techniques. There is viral marketing, social networking, reverse marketing and web site meta tags. Those are all very good techniques that can bring more traffic to your website. You may have even tried some of these techniques already. After all, generating traffic to your web site is the name of the game. You cannot very well sell anything if no one sees it.

There is another very good way to generate web site traffic that you may not yet have tried. It is called SEO or search engine optimization. SEO is a method of internet marketing that focuses on article or content based on or around subjects pertaining to your product or service. The articles can be strategically placed on article websites, blogs or other social networking sites in the hopes that they can drive some content to your web site.

The idea of SEO is that you will plug in popular keywords or phrases into your articles in such a way that they will move your articles up the chain of search engine favorites. At the end of your articles you will have links to your website and perhaps even a little information about your product or service. This way, you lure people in by your article and then direct them to your web site. It is really a great way to start grabbing some additional traffic, but it does take some time and work to produce the articles.

There are, however, some pitfalls. If you do not use SEO properly then you may over-saturate your articles with keywords. Not only does this make your articles hard to read, but it also could alert search engines to your articles as potential spam. If not done correctly, SEO could actually keep you from getting more hits! That is why you need to know a little bit about word density in articles.

In general, you want about at 3% to 5% keyword density in your articles. Once you are done with your article, there are many free websites that will help you determine your word density. “Spider” is one such website. You simply plug in the URL to your website into Spider and it will tell you the keywords and the word density of each. If the keyword density is not as you would like it, then you simply need to tweak the article to be more precise.

Using SEO can enhance your chances of getting some good, quality traffic to your website. Not only that, but you can put a ton of good content out there surrounding your product, building your brand and reputation as having something good!

Neil Bartlett is the founder of QuickieTraffic.com. Quickie Traffic provides everyone with Tips and Techniques for increasing visitor traffic to your website. To learn more and INSTANTLY grab his FREE report “7 Traffic Exploding Methods” go to http://www.quickietraffic.com/specialoffer

Article Source: http://EzineArticles.com/?expert=Neil_A_Bartlett

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