Q: What is search engine optimization?
A: In simplest terms, search engine optimisation assists in making your site visible organically via search engine searches. It prepares your site to respond favourably to software that searches or "crawls" the Internet for information. It transforms an otherwise static site into a powerful, active and dynamic marketing tool that attracts new customers and builds sales. True search optimisation requires specialized expertise, as well as an intimate understanding of how your potential customers search for your products/services. Effective optimisation takes time and is an on-going process.
Q: Can I do my own optimisation?
A: Yes, you can, providing you have the right skills and lots of extra time.
To be really effective, however, you'll need to be well versed in a variety of techniques and practices related to pay-per-click, editorial optimisation, page rankings, search engine protocols and procedures (they are all different), HTML coding, linguistics, marketing and copy-writing. It is possible to self-optimise, but for most companies and individuals, it's a costly and time-consuming proposition.
Q: How much does search engine optimisation cost ?
A: The cost of search engine optimisation depends on the size of the site, the complexity of the site, issues facing the site, and the nature and competitiveness of the category involved. Click here to see our SEO Deals
Q: How Long Until I See Results?
A: With Pay-Per-Click, results will occur immediately. Organic optimisation is different, if your site has already been on the Web for some time, and is already listed in all of the major directories, then you will probably begin to see improvements in your search engine rankings within 4-6 weeks , if you are developing new website it make take up to 1 year . The bottom line is this: search engine optimisation is not about instant results. You can't expect a top ten ranking over night. However you can expect quite significant improvements in most cases in a matter of months.