The design of your website is one of the key factors that can influence the success of your Search Engine Optimization campaign. It is important that your web pages are designed to attract search engine spiders as well as potential customers. Many people make the mistake of designing their site with only their customer in mind. It is important to understand that the design criteria for attracting your potential customers is not always the same as that for attracting the search engine spiders.
To get the best search engine ranking, web designers should follow five basic rules of web design. Your web site should be:
By following these rules, a web designer can produce a site to satisfy your target audience. The added benefit of following these rules is that search engines are looking for these same characteristics.
The following design components help form the foundation of an effective search engine marketing program:
Web pages that contain the words that your target audience is typing into search engine queries generally have greater search engine ranking that contain little or no keywords.
The way your web pages are linked to
each other also affects your site's search engine visibility. If search
engine spiders can find your pages quickly and easily, your site has much
more better chance of appearing at the top of search results.
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